Gadget envy

so, now I have to buy a BMW too???
iPod plans turn car owners green | CNET News.com:

Steve Jobs often compares the Mac's market share to that of BMW. Now it appears the luxury car maker may be more than just a point of comparison for the Apple Computer chief.

Rumor has it the two companies are teaming up to create a gadget that will allow some BMW owners to play their iPod through their car's stereo. MacMinute posted a photo of what appears to be a magazine ad for the new product, while Gadget site Gizmodo offered more details.