iPod in car

Jeez, now I have to change my car stereo to an Alpine too?
Seriously, this sounds like a cool toy.

Alpine Electronics of America, Inc. - iPod:
"Now you wonder how you could ever live without an iPod after owning one. What if there was an even better way of cruising to your tunes? Introducing the KCA-420i, the best in-vehicle interface adapter which allows you to cruise to your iTunes™! Simply use the KCA-420i to plug in your *iPod or iPod mini into a compatible 2004 Alpine Ai-NET head unit, and voilà! Get ready to groove to your iPod in your car.
KCA-420i, Target Retail Price $100.00
Availability: Late September"