Various bits of flotsam that washed up on our computers, before we moved to a better blog system in November 2004. Now a repository for YouTube videos and testing new tools. Go to http://www.b12partners.net/wp/ for more recent content.

Sunday, October 10, 2004

Paramount

Paramount Pictures has awarded its $480 million media planning
and buying business to WPP Group's Mediaedge:cia, a client representative
has confirmed.

The shop prevailed over Interpublic Group's Initiative, Omnicom Group's
PHD, and incumbent Publicis Groupe's MediaVest, all in New York, in the
final round of a review.

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