Bank of America Media Account

BANK OF AMERICA SHIFTS MEDIA ACCOUNT TO INITIATIVE:
Bank of America shifted media-buying and -planning duties from Interpublic Group of Cos.' Deutsch, New York, to sibling Initiative Worldwide, the marketer said. Large Chunk of Ad Account Moved to Draft
Bank of America spent $197 million in measured media between January and October 2004, according to TNS Media Intelligence, and $166 million in 2003.

{Business}