General Mills Saatchi Shakeup

From Adweek

About 17 staffers at Saatchi & Saatchi here resigned this week in the wake of the agency's split with Mike Burns, a vice chairman and worldwide account director on key client General Mills, sources said.

The staffers came from different departments, including creative and account services, but all worked on General Mills. Saatchi, a Publicis Groupe agency, handles creative duties on brands such as Cheerios, Total, Wheaties, Lucky Charms, Yoplait, Pillsbury and Green Giant. ...Burns, who spent 25 years at the agency, last Friday said he was mulling several New York-based career options; he did not elaborate.

Also, Saatchi said Baglivo and a quartet of senior group account directors would absorb his account duties. Sources said some of those executives were among those who quit.

Wow, I wonder what really happened? You'd think out of 17 account reps somebody would spill the dirt.....

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