Hard work indeed. I really don't know why recruitment would be falling. Such a mystery.
Business briefs/leads:
Army to Relaunch $180 Mil. ReviewCHICAGO The U.S. Army is expected to relaunch the review for its $180 million advertising account because of “inconsistencies in the evaluation approach” in last year's competition, according to a client memo.
This is the latest setback in a process that began last June. The Army had narrowed its review last year to six finalists including the incumbent, Publicis Groupe's Leo Burnett in Chicago.
According to the memo sent by the Defense Contracting Command, “the Government anticipates re-soliciting for the 'U.S. Army Recruiting and Advertising' program.”
After meeting its recruitment goals for the last several years, the Army in the last two full months has fallen short, a deficit attributed to the war in Iraq. In 2005 through March, 32,012 soldiers had been recruited, 11 percent off the goal of 35,985.
From Adweek
