business briefs/leads:
Adweek Magazine - Adweek Online
A team of Omnicom Group agencies has won Bank of America's marketing services account, defeating teams from WPP Group and the incumbent, Interpublic Group, a client representative confirmed. The estimated budget is $600 million. Revenue on the account, which includes traditional advertising, direct and event marketing, and media duties, is estimated at $65 million.
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In its pitch, Omnicom is said to have assembled a dedicated, multi-disciplinary unit, drawing resources from BBDO, direct marketing agency Targetbase, interactive shop Organic and business-to-business specialist Doremus. Several agency and parent company executives were involved, including BBDO worldwide CEO Andrew Robertson and corporate honchos Tom Harrison, Susan Smith Ellis and Michael Birkin [Adweek, Aug. 8]. Sources said WPP offered a passel of some 20 agencies under the stewardship of a top corporate executive. The shops included Ogilvy & Mather unit Soho Square, Grey Direct and MediaCom; Berlin Cameron/Red Cell execs also met with the client, though they were not in the picture at the end, according to sources.
Tags: Advertising
