Mossberg on DRM

Seems like Walt Mossberg bought a CD and couldn't play it, like I almost did.

WSJ.com - Personal Technology Media Companies Go Too Far in Curbing Consumers' Activities
In some quarters of the Internet, the three most hated letters of the alphabet are DRM. They stand for Digital Rights Management, a set of technologies for limiting how people can use the music and video files they've purchased from legal downloading services. DRM is even being used to limit what you can do with the music you buy on physical CDs, or the TV shows you record with a TiVo or other digital video recorder.

Once mainly known inside the media industries and among activists who follow copyright issues, DRM is gradually becoming familiar to average consumers, who are increasingly bumping up against its limitations.

DRM is computer code that can be embedded in music and video files to dictate how these files are used. The best-known example is the music Apple Computer sells at its iTunes Music Store. Using a DRM system it invented called FairPlay, Apple has rigged its songs, at the insistence of the record companies, so that they can be played only on a maximum of five computers, and so that you can burn only seven CDs containing the same playlist of purchased tracks. If Apple hadn't done this, the record labels wouldn't have allowed it to sell their music.

DRM systems are empty vessels -- they can enforce any rules copyright holders choose, or no rules at all. Apple's DRM rules are liberal enough that few consumers object to them. In fact, obtaining relatively liberal DRM rules from the labels was the key to Apple's success in selling music. But some other uses of DRM technology aren't so benign.

Some CD buyers are discovering to their dismay that new releases from certain record companies contain DRM code that makes it difficult to copy the songs to their computers, where millions prefer to keep their music. People who buy online music in Microsoft's Windows Media format too often run into the DRM error message “unable to obtain license” when trying to transfer the songs to a music player.

..
Instead of using DRM to stop some individual from copying a song to give to her brother, the industry should be focusing on ways to use DRM to stop the serious pirates -- people who upload massive quantities of music and videos to so-called file-sharing sites, or factories in China that churn out millions of pirate CDs and DVDs.

I believe Congress should rewrite the copyright laws to carve out a broad exemption for personal, noncommercial use by consumers, including sharing small numbers of copies among families.

Until then, I suggest that consumers avoid stealing music and videos, but also boycott products like copy-protected CDs that overly limit usage and treat everyone like a criminal. That would send the industry a message to use DRM more judiciously.

Amen, brotha! It's bad enough that I had to repurchase CD versions of favorite vinyl records, but apparently the trend is to sell you music that will only play on 'trusted' devices.

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This page contains a single entry by Seth A. published on October 20, 2005 9:14 PM.

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