Somehow the fact of creating an advertisement that directly targets DVR users is transformed into an Anti-TiVo ad. A promotion that only DVR users (and VCR users) can participate in doesn't sound much like antagonism to me.
WSJ.com - KFC to Offer Anti-TiVo Ad
KFC, a unit of Louisville, Ky.-based Yum Brands Inc., is offering up an anti-TiVo commercial.The fast-food chain is the latest advertiser to offer a TV ad that tries to circumvent devices such as digital video recorders, which allow viewers to skip through ads. The spot, crafted by Interpublic Group of Cos.'s Foote Cone & Belding, has a message embedded into its content that viewers can see if they use a DVR to slow down the program, according to a person familiar with the matter. The message alerts viewers to a promotion, according to the person.
Seems more like an ad encouraging TiVo usage, or at least acknowledging it.
Tags: Advertising, /TiVo, /television
