Business briefs
CIRCUIT CITY PARTS WITH DONER ON $150 MILLION ACCOUNT:
...A number of marketers have recently moved from an agency-of-record approach to using a stable of shops for various parts of their accounts, most notably beer marketer Anheuser-Busch and retailer Target. Others drifting away from the AOR relationship include Motorola, Coca-Cola Co. and McDonald’s Corp. Even PepsiCo, long consolidated at Omnicom Group's BBDO Worldwide, has placed some of its work to other shops of late, most recently shifting its $30 million Doritos account to BBDO sibling Goodby, Silverstein & Partners, San Francisco.
Actually, we would like this model to catch on as we are obviously too small of an agency to ever be an Agency of Record for most large companies, but can, and do, work with advertisers on a project basis.
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