Business briefs/leads:
SPRINT NEXTEL HANDS $745M MEDIA BIZ TO MINDSHARE:
NEW YORK (AdAge.com) -- Sprint Nextel has consolidated its $745 million media buying and planning business at WPP Group’s MindShare, the marketer said.
A Sprint spokeswoman said the business previously was divided into two pieces, Starcom with the larger consumer piece and MindShare with the business portion of the account. MindShare also will pick up the online portion of Sprint's business.In June, Sprint chose TBWA/Chiat/Day, New York, for consumer advertising and the Omnicom Group-owned agency crafted a campaign around the tagline “Yes, you can.”
Business-to-business work was assigned to Publicis's Publicis & Hal Riney.
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