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JC Penney Walks Out On DDB
JC Penney has ended its six-year relationship with Omnicom's DDB Chicago and is expected to move its $430 million account to Publicis' Saatchi & Saatchi
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The loss of the account is a blow to DDB Chicago, which just last week won the $200 million Safeway business. In recent months, it has also parted with its Dell Computers and Home Depot accounts.
