Gap tells investors, Don't You Call Me FAT.
Gap Inc. Pulls Plug on Forth & Towne NEW YORK Time's run out on Gap's Forth & Towne. Gap Inc. is shuttering the concept after an 18-month pilot proved the store brand, which was aimed at women over age 35, wouldn't deliver “an acceptable long-term return on investment.”
We suspected this concept to be dead in the water from the get go, but hey, nobody asked.
Tags: Business
It's been so long since I stopped wearing anytthing Gap. I never liked the faux chic of Banana Republic. Urban Outfitters was cool but went for sizes two and four. In other words, I shop at Nordstrom or Bloomie. Not necessary L7 but well made clothes.