Welcome to obscurity

Speaking of splogs, the VP-Marketing of Technorati, Derek Gordon says in an interview with Patrick Reardon:

The number of blogs worldwide is growing by leaps and bounds. But, as popular as blogging is today, most blogs don't have anyone reading them, said Derek Gordon, vice president for marketing for the San Francisco-based Technorati, the Internet search engine for searching blogs, in an e-mail exchange.
[snip]
[Question]: What percentage of the 109.2 million blogs are "spam blogs," or splogs, set up purely to impact search-engine results?

[answer] Technorati, Google and others have an aggressive program of identifying and removing spam blogs so the overall percentage of spam blogs tracked versus legitimate blogs remains largely in check. At any given moment, we estimate that 5 to 15 percent of the blogs we're tracking are spam blogs. At this point, we estimate that between 3,000 and 7,000 new splogs are created every day. They are mostly link farms with various nefarious ends designed to both game ranking systems and to get unsuspecting folks to click into sites that have dubious/illegal monetization schemes.
[click to read more of Welcome to obscurity: Blogs and the real world -- chicagotribune.com]

Mr. Gordon also points out that a large percentage of bloggers have more than one blog. For the record, I have 4 blogs that get updated at least every month, plus a tumbler blog, not to mention my Facebook pseudo-blog, and even Flickr which is like a photo-blog. There probably are more, but not that get regular updates.

Gordon:
It is likely that the number of registered blogs will one day exceed the number of people who have Internet access, but one cannot extrapolate that, therefore, each of those persons actually has and uses a blog. The combination of spam blogs and individuals with multiple blogs means that the total volume of registered blogs will easily, one day, exceed even the total number of people on Earth, even if only some fraction of those people are, in fact, bloggers.

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This page contains a single entry by Seth A. published on November 13, 2007 9:32 AM.

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