Very rarely does corporate interest and public interst intersect, and as we mentioned previously, especially not in the laughably anti-consumer food industry initiative called Smart Choices. The backlash has been strong enough that the American Diabetes Association has requested their name be removed from the Smart Choices website, and so has Tufts University, home of the corrupt Dean, Eileen Kennedy.
A new program headed by the dean of Tufts’ nutrition school that grades the health value of food products has drawn severe criticism for its ties to members of the food industry and for endorsing what many experts call unhealthy eating choices. Friedman School of Nutrition Science and Policy Dean Eileen Kennedy leads the Smart Choices program, which denotes approved foods with a green checkmark which appears on the foods’ packages.
Criticism of the program has focused on its inclusion of a number of popular, sugary cereals, like Cocoa Krispies and Froot Loops.
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Mike Adams, editor of the online Natural News Network, has called the Smart Choices program a “marketing fraud.”
“You’d have to be deeply misinformed about nutritional basics to think that a processed breakfast cereal made of 41% sugar, partially-hydrogenated oils and artificial coloring chemicals is a ‘smart choice’ for any child,” Adams wrote in a Sept. 22 article for the Natural News Network, a non-profit information source that draws on Web sites covering health and environmental issues.
“A more appropriate label might be ‘Diabetes Choices’ or ‘Obesity Choices,’ but certainly not ‘Smart Choices,’” Adams wrote. His office declined to comment for this article.Tufts has requested that Smart Choices not list Kennedy’s academic title as dean of the Friedman School on the program’s Web site, Christine Fennelly, Tufts’ director of public relations for the health sciences campuses, said in an e-mail to the Daily.
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