Creative declares marketing 'war' against iPod

Is it just me, or does everyone get annoyed by the overuse of military metaphors? Sports writers and athletes are among the worst offenders, but marketers are guilty as well. It irks me to read crap like this:

Creative declares marketing 'war' against iPod:
Creative Technology Ltd. Chief Executive Officer Sim Wong Hoo told reporters in Singapore his company plans to spend US$100 million in 2005 in a marketing war aimed squarely at Apple Computer Inc.'s iPod. "The MP3 war has started and I am the one who has declared war," Hoo said.

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This page contains a single entry by swanksalot published on November 17, 2004 9:33 AM.

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