Still waiting for either a trip to Europe, or a U.S. release of BeerTender. I had correspondence with Heineken marketing (see below), and they claimed not to have plans to release in the U.S. for quite some time.



Heineken Holding NV said it has sold 1 million BeerTender kegs using the Heineken brand in the Netherlands since the appliance was introduced in March. The compact home draft beer system was developed by Heineken and German domestic appliance maker Krups.

Heineken said it will now introduce the Amstel Brand in BeerTender kegs in The Netherlands.

The BeerTender is available in The Netherlands and Switzerland, with plans for a further rollout in the making, Heineken said.

Our BeerTender is now available in Switzerland and as of 1 March 2004 in the Netherlands. As is usual in the appliance business you have to roll-out a product like this step-by-step and country-by country. This process will take several years. I can't tell you if and when BeerTender will become available in the US or Canada.

But when BeerTender does come your way, we will communicate about it. Thank you for your interest in our BeerTender.

Kind regards,

M. Vrijenhoek
Manager External Communication
Heineken NV

update 7/9/07: soon!

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This page contains a single entry by Seth A. published on December 22, 2004 8:48 AM.

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