US Brands hurt

Yikes. Maybe some of the donations to the Repuglican party should have been re-directed to other organizations?

From PromoWorks:

(Direct Newsline) -- A new poll indicates 20% of European and Canadian consumers consciously avoid purchasing American brands because they disapprove of U.S. foreign policies, according to GMI Inc., a Seattle-based market research firm.

U.S. brands face continued erosion of market share abroad due to ongoing boycotts. A direct correlation exists between how closely Europeans and Canadians associate companies with the U.S. and the likelihood that they'll avoid purchasing those companies' brands.
Roughly half of Canadian and European consumers distrust U.S. companies, according to poll results.

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This page contains a single entry by Seth A. published on January 3, 2005 9:05 AM.

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