Department misleading headlines


so sorry, but neanderthal-esque dudes sitting around discussing high-fives does not equal “Thinking Man's Beer”.

Miller Lite: The Thinking Man's Beer Miller Lite this week began rolling out television spots from Crispin Porter + Bogusky.

The effort abandons the innuendo and machismo of the beer-commercial genre for a slightly more thoughtful (if self-consciously low-brow) approach.

In the ads, men sit around a table and discuss manly issues, such as how long to wait before dating a friend's ex-girlfriend and if the high-five is still cool.

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This reminds me of the beer ad that showed a group of fat middle-aged men fishing from a small boat, captioned "It Doesn't Get Any Better Than This", to which David Letterman responded, "Okay, that's it: I'm committing suicide!"

Good one! I remember that from Letterman (or at least, hearing about it later).

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This page contains a single entry by Seth A. published on May 8, 2006 8:47 AM.

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