Wal-Mart custom stores

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Am I prescient, or what?

Wal-Mart to customize stores along key customer lines | Chicago Tribune
The move is the latest strategy twist for the world's largest retailer as it struggles to revive growth rates that have fallen behind smaller rivals such as Target Corp. and after the company's first quarterly drop in profits in a decade.

They've got a long way to go before I'll ever step foot in one, but this is humorous...

In Houston, one store is adopting a Hispanic identity, in part by offering more Hispanic grocery products, a fresh-from-scratch bakery and selling 300 to 500 breakfast tacos a day.

The results relative to other Houston Supercenters include sales per square foot that are 7.6 percent higher and a higher gross margin, which means more profits per item sold.

In the Chicago area, Wal-Mart has defined a store in Evergreen Park as African-American, including offering more urban apparel, a music selection that is all gospel, rap and urban and what it describes as “ethnic hair care” products. Gross margin in that store is also far above other Chicago-area Wal-Marts, Castro-Wright said.

In March, Wal-Mart opened a new upscale store in Plano, Texas, aimed at shoppers in that affluent Dallas suburb. It includes high-end electronics, more fine jewelry, hundreds of types of wine ranging up to $500 a bottle, and even a sushi bar.

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"In March, Wal-Mart opened a new upscale store in Plano, Texas..."

"Wal-Mart" and "upscale" - two words I never thought I'd see in the same sentence.
...too many jokes, too little time...

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This page contains a single entry by Seth A. published on September 7, 2006 5:29 PM.

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