I received solicitation from the WSJ Wine club in the mail, but wonder whether the wine is $4 a bottle swill or better. Hard to tell, really.
Some question the wine selection:
The Wall Street Journal announced today that it has created an online wine store, along with a wine club. Sadly, it looks dishonest from day one.
The Journal is not the first publication to try to leverage its supposed integrity into wine sales. The Times of London has had a successful wine club for years. The San Francisco Chronicle — the only newspaper in the US with a dedicated wine section — has been running one for the last couple of years.
Readers of the publications can wonder about how much impact the club has on editorial decisions. Will a wine get John and Dottie’s approval now because the Journal managed to acquire 5000 cases at a discount?
The initial offer includes one of those fancy corkscrews, and twelve bottles for $69. I am considering trying to see what’s included. My price point is usually around $10 a bottle, so perhaps I am a good target.