Awesome! I want to go here, especially since I’ve never been to Venice Beach.
This spring Chicago-based Intelligentsia Coffee & Teaplans to open a coffee bar the likes of which the world has never seen. The cafe, still under construction in Los Angeles’ Venice Beach, will feature five stations and five baristas who will personally attend to each customer who walks in.
“We want the role of the barista here to be like a sommelier or a great server at a restaurant,” says Intelligentsia CEO Doug Zell.
As Zell explains it, guests will be greeted at the door by a barista and taken to an individual station to talk about the kind of coffee experience they are looking for. The barista will help direct their choices from “beginning to the end. After they make the coffee they can discuss it with the guest or take them to the home brewing area and help explain some of the coffee or equipment for sale. They can also suggest pairings for the coffee.”
Intelligentsia Coffee is the default coffee bean that I buy. Nearly always perfectly roasted, and fresh. Even better is an espresso pulled by an expert Intelligentsia barista. I wish there was a location closer to me.