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Reading Around on June 10th through June 13th

A few interesting links collected June 10th through June 13th:

  • ESPN – OTL: Phil At Work – Jackson is not thinking about 10 rings. – He puts the players on alert with it. Trap now. Watch the double. Jump out on that screen-roll. See what the opponent is doing — read the floor. Its meaning shifts. It’s a text to be read, interpreted and acted upon.…His brother taught him the whistle when they were kids. Jackson used it to call his dog …when they were walking through the streets of his hometown of Williston, N.D. When he got to the NBA, and shouting stripped his voice, he turned to the whistle.”Now it’s the source of his power, in a way,” assistant coach Brian Shaw says. “If it were words he was shouting, you could hear them or not hear them, but with the whistle, he’s asking you to think, he’s putting it on you.”

    It’s equal parts advance and retreat, right? He commands attention, then backs off, maybe leans back in his courtside chair, even puts his hands in his lap. The whistle says he’s here and he has expectations, and at the same time it says he trusts you, believes you can do what needs doing.

  • Valassis Uses News America’s Own Clients Against in Trial; Feel the Wrath of Sara Lee! | BNET Advertising Blog | BNET – “Account reps for News America Marketing could face some uncomfortable meetings and phone calls with their clients over the next few weeks, because dozens of their clients’ names have been dragged into the ongoing Michigan state court trial in which the agency is accused of forcing its customers to take anti-competitive bundled deals on in-store promos and newspaper coupons.The News America clients named on just the first day of the trial were:

    Procter & Gamble, Unilever, Dial, S.C. Johnson, Georgia-Pacific, Campbells, Sara Lee, Pepsi, Church & Dwight, Johnson Family Co., Kraft, Coca-Cola, Conagra, Cadbury, Ocean Spray, Clorox, Novartis, Pfizer, Tropicana and Reckitt-Benckiser.”

  • Yes! 50 Scientifically Proven Ways to Be Persuasive « alex.moskalyuk – Number 7 sounds like Apple’s iPhone 3GS and 3G pricing model:
    “A more expensive product makes the old version look like a value buy. An example here is a Williams-Sonoma bread maker. After an introduction of a newer, better, and pricier version, the sales of the old unit actually increased, as couples viewed the new item as “top of the line”, but old product was all of a sudden reasonably-priced, even though a bunch of features were missing”

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