We are Apple We Don’t Even Own Suits

Loved this quote about wardrobe choice in the middle of a long, interesting article about the fractious relationship between Apple and AT&T1. I’ve had a contract with Verizon previously, and the restrictions Verizon placed on the phone were ridiculous.

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Looking back, it’s clear that the cracks in the Apple-AT&T relationship began forming as soon as Jobs announced the iPhone in January 2007. It was the first time the public got to see the long-rumored device — and, shockingly, the first time AT&T’s board of directors saw it as well. (Apple refused to show the phone to all but a handful of top AT&T execs before the launch.) The split only deepened from there. Apple and AT&T have bickered about how the iPhone was to be displayed in AT&T’s stores: Apple insisted the phone be presented on its own display stand, away from other models. They have even fought about wardrobe: When an AT&T representative suggested to one of Jobs’ deputies that the Apple CEO wear a suit to meet with AT&T’s board of directors, he was told, “We’re Apple. We don’t wear suits. We don’t even own suits.”

(click to continue reading Bad Connection: Inside the iPhone Network Meltdown | Magazine.)

Also, kudos to Steve Jobs for telling the AT&T hack to piss off. Apple isn’t a servant to AT&T, if anything, they are equals, and one could actually argue that Apple is in the dominant position.

Solipsistic note – was recently at a high level meeting, and I wore a suit, sans necktie, and was happy when the room full of execs we met were all in business casual attire, and not a suit to be found. I don’t mind having to wear a suit actually, as long as I don’t have to put on a tie.

  1. SBC []

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