Does this mean that Maker’s Mark Whisky will become Maker’s Mark Whiskey?
Suntory Holdings Ltd has agreed a $16 billion deal to buy Deerfield’s Beam Inc, making the Japanese company the world’s third-largest maker of distilled drinks with a global footprint.
The company is paying $13.6 billion in cash for Beam shares as well as assuming its net debt, bringing together Beam’s Jim Beam and Maker’s Mark bourbons, Courvoisier cognac and Sauza tequila with Suntory’s Yamazaki, Hakushu, Hibiki and Kakubin Japanese whiskies, Bowmore Scotch whisky and Midori liqueur.
Suntory said on Monday it will pay $83.50 per share in cash, a 25 percent premium to Beam’s closing share price of $66.97 on Friday. Beam shares jumped 24 percent to $83.27 on Monday.
The price is more than 20 times Beam’s earnings before interest, tax, depreciation and amortization (EBITDA), a multiple that comes close to the record 20.8 times EBITDA Pernod Ricard paid in 2008 for the maker of Absolut vodka.
Suntory and Beam already have a business relationship under which Suntory distributes Beam products in Japan and Beam distributes Suntory’s products in Singapore and other Asian markets.
(click here to continue reading Beam Inc. being bought by Suntory – chicagotribune.com.)
Maybe now Maker’s Mark will stop trying to futz with their alcohol content to sell more product of a lesser quality…
90 Proof Whisky without an E a thing of the past?
Maker’s Mark announced it is reducing the amount of alcohol in the spirit to keep pace with rapidly increasing consumer demand.
In an email to its fans, representatives of the brand said the entire bourbon category is “exploding” and demand for Maker’s Mark is growing even faster. Some customers have even reported empty shelves in their local stores, it said.
After looking at “all possible solutions,” the total alcohol by volume of Maker’s Mark is being reduced by 3 percent. Representatives said the change will allow it to maintain the same taste while making sure there’s “enough Maker’s Mark to go around.” It’s working to expand its distillery and production capacity, too.
Bonus: via Lost in Translation