Personally, I never, ever use logins that depend upon Facebook. I have run across a few iOS apps that insist upon Facebook logins, and I deleted them rather than give up my information. I have on rare occasion used the Google login, but I’d much prefer using my own login credentials, even if it involves creating yet another password. Since I use 1Password these days, creating and maintaining unique passwords isn’t as much of a burden as it used to be.
Facebook and Google are battling to be the gateway through which users connect to websites and mobile apps. But users and businesses may be losing interest in such “social login” services.
Consumers worry about broadcasting their preferences and habits to companies and across their social networks. Businesses are torn between making life easier for users and letting Facebook and Google see the resulting data.
“A few years ago, there was a frenzy, but the interest has peaked,” says Sucharita Mulpuru-Kodali, an analyst at Forrester Research who studies social login. “There’s the fear of, ‘Oh my God, I’m going to click something and God knows what’s going to show up on my Facebook wall.’ ”
The social login buttons allow consumers to log in to other websites and apps using their usernames and passwords, for example, from Facebook Login or Google+.
But a Forrester survey of 66 large and midsize companies finds that only 17% use social-login buttons, and more than half have no plans to do so. Forrester hadn’t previously done a similar survey, but Ms. Mulpuru-Kodali says social login offerings are no longer appealing to retailers and users.
(click here to continue reading Too Much Information? Facebook, Google Face Backlash Over Logins – WSJ.com.)
I think also more consumers are realizing that Facebook and Google are not creating these tools to make consumers digital lives easier, but instead to enable Facebook and Google to collect data on consumers that they will then sell to businesses. Why make the process any easier for Big Data? Especially since Google and Facebook have repeatedly made errors that benefit their own business practices, and only apologize when the “error” becomes public, or the FTC files a complaint.
One reason users hesitate is privacy — the fear that logging in to the real-estate website Zillow through a Facebook button, for example, might inadvertently reveal the house you looked at, and its price, to your social network. Facebook says this can’t happen without a consumer’s express permission. But many users are wary because of the social network’s mixed record on privacy.
Some large brick and mortar retailers are concerned that letting Facebook or Google put code on their website might lead to the Web giants collecting their purchase data. Google says it doesn’t collect this information1.
(click here to continue reading Silicon Valley Is Waging a War Over Your Online Identity. But Is It Worth It? – Digits – WSJ.)Footnotes:
- but won’t swear to it in court [↩]