B12 Solipsism

Spreading confusion over the internet since 1994

Google Experimenting With Removing Google Ads for a Fee

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Cougle, Google's neighbor
Cougle, Google’s neighbor in the West Loop.

Almost sounds a little back-alley-ish: “hey, I’ve been deluging you with these ads for decades, but for a small fee, I’ll remove them, in certain circumstances…”

On Thursday, Google started experimenting with a new way to let users contribute to web sites in exchange for removing – or at least reducing – the number of ads. The service, called Contributor by Google, has users give between $1 and $3 a month to sites like The Onion and Mashable.

Once they pay, the ads that normally show will be replaced with a banner that says “Thank you for being a contributor.”

For Contributor, Google is only working with 10 sites, and it will take a small cut of the contributions. The sites may not be completely ad free: Google only has the power to remove ads it has served, so it should probably be described as a way to see “fewer ads” rather than no ads.

(click here to continue reading Google Experimenting With Removing Ads for a Fee – NYTimes.com.)

The only way I could see this working would be for low-traffic websites with a loyal leadership – it seems Google shares a slice of that fee with the publisher. I notice Google doesn’t disclose what the percentages actually are, it could be a 90-10 split for all we know, with Google retaining $2.70 of a $3 contribution. I doubt I’d ever use Contributor By Google, but you never know. Is the occasional visit to Urban Dictionary or The Onion worth $36 a year? Meh. Especially since I use Ghostery to block most ads in the first place, so the savings would be negligible, plus Google would be able to accumulate more data about me for their data mills.

Sophism Becomes You
Sophism Becomes You

I used to have Google Ads displayed over there on the right column, and when this blog sucked less1 and got more daily traffic, the ads paid me a few hundred dollars a year. That was quite a while ago though, certainly before Twitter and other social media soaked up my bandwidth, and the tumbleweeds started accumulating here. In fact, I removed the Google Ads several years ago, probably when Google started frequently being a bully and a thief.2

Footnotes:
  1. when Bush was in the White House []
  2. In the eyes of Steve Jobs at least []

Written by Seth Anderson

November 21st, 2014 at 9:37 pm

Posted in Advertising,Business

Tagged with ,

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