Maker’s Mark – a collectors edition?
Ridiculous, and also truthy. What exactly does “homemade” mean in the context of a corporate beverage manufacturer? Is Beam Suntory expected to grind the grain with a team of oxen? What about making the bottles? Are they supposed to be hand-blown by crusty old dudes wearing overalls? Are there Revenue Agents a’coming through the piney woods?
Two California consumers sued one of Kentucky’s best-known distilleries, saying Maker’s Mark tries to spike demand and sticker prices by falsely promoting its bourbon as being handmade. The lawsuit, filed in federal court in San Diego, accused the distillery of deceptive advertising and business practices with its “handmade” promotion on the labels of its bottles, known for their distinctive red-wax seal. The potential class-action suit claims damages exceed $5 million.
A spokesman for Beam Suntory Inc., the parent of Maker’s, said the suit was meritless and the company will fight it. The suit was brought by Safora Nowrouzi and Travis Williams, who purchased Maker’s Mark bourbon last month.
“Defendant promotes its whisky as being ‘handmade’ when in fact defendant’s whisky is manufactured using mechanized and/or automated processes, which involves little to no human supervision, assistance or involvement,” the suit said.
(click here to continue reading Lawsuit accuses Maker’s Mark of false advertising – Bowling Green Daily News: State News.)
I have to laugh at the amount of money though, $5,000,000 is a lot of anguish over one’s cocktail. Like all class action suits, the lawyers are the real money makers.
and this aside should be noted:
Executives at Templeton Rye said earlier this year they will change labels on bottles of their whiskey to clarify that the beverage is distilled in Indiana, not Iowa.
Also, obligatory YouTube clip of Bill Murray’s Suntory Time ad from Lost in Translation