As we suspected, having traffic to Spanish news sites drop by 5%-15% is kind of a big deal…
We call it the “Google News bump.” When a story on WIRED.com gets a link on the front page of Google News, traffic skyrockets. Readers click. Ads are served.
But in Spain, at least, the Google News bump is no more. On Tuesday, Google shut down Google News in Spain in response to a law that requires news aggregators to pay a fee for the right to post snippets of stories. Big Spanish publishers pushed for the law, but their math is hard to fathom. Without Google News, they get no bump, nor do they get any fee. Trying to stick it to Google is an understandable impulse, a resentment fed by the company’s monolithic influence over the web. But all the shutdown really shows is how powerless traditional publishers really are.
But where I work, at least, a 5 percent traffic dip wouldn’t exactly be something to celebrate, much less lobby lawmakers to effectively codify. And as GigaOm’s Mathew Ingram says, the damage could be worse. The chief data scientist at Chartbeat, a web service many publishers use to monitor real-time reader traffic, told Ingram that the average falloff in the hours since the Google News shutdown was more like 10 to 15 percent.
(click here to continue reading Spain’s Google News Shutdown Is a Silly Victory for Publishers | WIRED.)
and as many people have noted: removing all Google News traffic benefits the larger media companies at the expense of the smaller media companies. Google News links to both: sites you’ve heard of, and sites you haven’t. If you don’t regularly visit the websites of smaller news organizations, you probably won’t.