Cambridge Analytica, remember them?
All the more reason to cut back on the amount of time you spend at Facebook, and all the more reason to give Facebook and similar data-mining corporations fake information whenever possible:
As the upstart voter-profiling company Cambridge Analytica prepared to wade into the 2014 American midterm elections, it had a problem.
The firm had secured a $15 million investment from Robert Mercer, the wealthy Republican donor, and wooed his political adviser, Stephen K. Bannon, with the promise of tools that could identify the personalities of American voters and influence their behavior. But it did not have the data to make its new products work.
So the firm harvested private information from the Facebook profiles of more than 50 million users without their permission, according to former Cambridge employees, associates and documents, making it one of the largest data leaks in the social network’s history. The breach allowed the company to exploit the private social media activity of a huge swath of the American electorate, developing techniques that underpinned its work on President Trump’s campaign in 2016.
But the full scale of the data leak involving Americans has not been previously disclosed — and Facebook, until now, has not acknowledged it. Interviews with a half-dozen former employees and contractors, and a review of the firm’s emails and documents, have revealed that Cambridge not only relied on the private Facebook data but still possesses most or all of the trove.
Cambridge paid to acquire the personal information through an outside researcher who, Facebook says, claimed to be collecting it for academic purposes.
During a week of inquiries from The Times, Facebook downplayed the scope of the leak and questioned whether any of the data still remained out of its control. But on Friday, the company posted a statement expressing alarm and promising to take action.
“This was a scam — and a fraud,” Paul Grewal, a vice president and deputy general counsel at the social network, said in a statement to The Times earlier on Friday. He added that the company was suspending Cambridge Analytica, Mr. Wylie and the researcher, Aleksandr Kogan, a Russian-American academic, from Facebook. “We will take whatever steps are required to see that the data in question is deleted once and for all — and take action against all offending parties,” Mr. Grewal said.
(click here to continue reading How Trump Consultants Exploited the Facebook Data of Millions – The New York Times.)
Yeah, Facebook is going to “take action”. How? By admitting that they accumulate and sell way more personal information than their users know? By deleting this information? What exactly is the action that Facebook is going to do that will miraculously solve their bad PR?
The data analytics firm that worked with Donald Trump’s election team and the winning Brexit campaign harvested millions of Facebook profiles of US voters, in the tech giant’s biggest ever data breach, and used them to build a powerful software program to predict and influence choices at the ballot box.
A whistleblower has revealed to the Observer how Cambridge Analytica – a company owned by the hedge fund billionaire Robert Mercer, and headed at the time by Trump’s key adviser Steve Bannon – used personal information taken without authorisation in early 2014 to build a system that could profile individual US voters, in order to target them with personalised political advertisements.
Christopher Wylie, who worked with an academic at Cambridge University to obtain the data, told the Observer: “We exploited Facebook to harvest millions of people’s profiles. And built models to exploit what we knew about them and target their inner demons. That was the basis that the entire company was built on.”
Documents seen by the Observer, and confirmed by a Facebook statement, show that by late 2015 the company had found out that information had been harvested on an unprecedented scale. However, at the time it failed to alert users and took only limited steps to to recover and secure the private information of more than 50 million individuals.
The New York Times is reporting that copies of the data harvested for Cambridge Analytica could still be found online; its reporting team had viewed some of the raw data.
(click here to continue reading Revealed: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach | News | The Guardian.)
From the Facebook statement:
In 2015, we learned that a psychology professor at the University of Cambridge named Dr. Aleksandr Kogan lied to us and violated our Platform Policies by passing data from an app that was using Facebook Login to SCL/Cambridge Analytica, a firm that does political, government and military work around the globe. He also passed that data to Christopher Wylie of Eunoia Technologies, Inc.
Like all app developers, Kogan requested and gained access to information from people after they chose to download his app. His app, “thisisyourdigitallife,” offered a personality prediction, and billed itself on Facebook as “a research app used by psychologists.” Approximately 270,000 people downloaded the app. In so doing, they gave their consent for Kogan to access information such as the city they set on their profile, or content they had liked, as well as more limited information about friends who had their privacy settings set to allow it.
Although Kogan gained access to this information in a legitimate way and through the proper channels that governed all developers on Facebook at that time, he did not subsequently abide by our rules. By passing information on to a third party, including SCL/Cambridge Analytica and Christopher Wylie of Eunoia Technologies, he violated our platform policies. When we learned of this violation in 2015, we removed his app from Facebook and demanded certifications from Kogan and all parties he had given data to that the information had been destroyed. Cambridge Analytica, Kogan and Wylie all certified to us that they destroyed the data.
(click here to continue reading Suspending Cambridge Analytica and SCL Group from Facebook | Facebook Newsroom.)
Since 2015, Robert Mercer’s team of anti-liberal hordes have been siphoning personal information from Facebook, and Facebook only suspended them yesterday. Who else is doing similar things? I bet the list is long, longer than I can even imagine. But Facebook is content to take the cash…and get Trump elected.
Bloomberg reported a while ago
Facebook Inc.’s platform was a crucial messaging tool for President Donald Trump’s 2016 campaign, according to the campaign’s digital director — who told CBS’s “60 Minutes” that he hand-picked pro-Trump “embeds” from the company to help him use the platform in targeted ways.
“Twitter is how [Trump] talked to the people, Facebook was going to be how he won,” Brad Parscale told “60 Minutes,” according to an excerpt of an interview that the program intends to air Sunday. The social-media platform was particularly valuable because it allows for targeted messaging, Parscale said, according to the excerpt.
Facebook’s employees showed up for work at his office multiple days a week to provide guidance on how to best use the company’s services, Parscale said in the interview excerpt. “I wanted people who supported Donald Trump,” he said — and he questioned the workers about their political views.
(click here to continue reading Facebook ‘Embeds’ Helped Trump Win, Digital Director Says – Bloomberg.)