B12 Solipsism

Spreading confusion over the internet since 1994

Tim Cook blasts weaponization of personal data and praises GDPR

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Apple Rising
Apple Rising

BBC News reports:

Apple chief executive Tim Cook has demanded a tough new US data protection law, in an unusual speech in Europe.

Referring to the misuse of “deeply personal” data, he said it was being “weaponised against us with military efficiency”.

“We shouldn’t sugar-coat the consequences,” he added. “This is surveillance.”

The strongly-worded speech presented a striking defence of user privacy rights from a tech firm’s chief executive.

Mr Cook also praised the EU’s new data protection regulation, the General Data Protection Regulation (GDPR).

The Apple boss described in some detail what he called the “data industrial complex”, noting that billions of dollars were traded on the basis of people’s “likes and dislikes”, “wishes and fears” or “hopes and dreams” – the kind of data points tracked by tech firms and advertisers.

He warned that the situation “should make us very uncomfortable, it should unsettle us”.

(click here to continue reading Tim Cook blasts ‘weaponisation’ of personal data and praises GDPR – BBC News.)

Kudos to Mr. Cook. As regular readers of this space know, I’ve been jealous of the EU and their fancy data protection policies for a while.

You Are Being Film
You Are Being Film

And this point is key:

And the trade in personal data served only to enrich the companies that collect it, he added.

Not only is our personal data being mined, processed and sold, but we don’t get compensated for it. Sure we get a place to look at photos of grandkids, and Russian-created memes, but at what cost?

Written by Seth Anderson

October 25th, 2018 at 8:00 am

Posted in Advertising,Apple

Tagged with , , ,

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