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Acxiom supports Tim Cook’s call for strict U.S. data laws

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So Tim Cook called for better privacy regulation in the US. Maybe he reads this humble blog.1

Tim Cook:

In 2019, it’s time to stand up for the right to privacy—yours, mine, all of ours. Consumers shouldn’t have to tolerate another year of companies irresponsibly amassing huge user profiles, data breaches that seem out of control and the vanishing ability to control our own digital lives.
This problem is solvable—it isn’t too big, too challenging or too late. Innovation, breakthrough ideas and great features can go hand in hand with user privacy—and they must. Realizing technology’s potential depends on it.

That’s why I and others are calling on the U.S. Congress to pass comprehensive federal privacy legislation—a landmark package of reforms that protect and empower the consumer. Last year, before a global body of privacy regulators, I laid out four principles that I believe should guide legislation:

(click here to continue reading Apple CEO Tim Cook: It’s Time for Action on Data Privacy | Time.com.)

 Eye see u Willis

Fast Company adds:

Acxiom, like Mr. Cook, also supports a national privacy law for the U.S., such as GDPR provides for the European Union. Acxiom is actively participating in discussions with U.S. lawmakers as well as industry trade groups to help ensure U.S. consumers receive the kind of transparency, access, and control Acxiom has been providing voluntarily for years,” the company said. “We believe it would be universally beneficial if we were able to work with Apple and other industry leaders to define the best set of laws that maintain the benefits of data in our economy while giving the necessary protections and rights to all people.”

In its statement, Acxiom said it is working with lawmakers to build a “singular, united set of policies across the U.S.” What it does not want, according to the statement, are “multiple and independent state laws” making it onerous to comply.

Of course, it behooves Acxiom to seem amenable to such legislative moves. It’s becoming increasingly clear that the tide is shifting in the U.S., and more people want better safeguards over their data. Cook called for not just stricter data regulations, but a federally controlled data broker database that would make it possible for citizens to know exactly what information the companies have on them and which companies transacted with these data firms. While Acxiom is saying it’s open to new regulation, it’s unclear what exactly the firm will agree to.

(click here to continue reading Acxiom supports Tim Cook’s call for strict U.S. data laws.)

America does need to reign in the multitude of personal data brokers, and the GDPR is a decent model to work off of. 

Footnotes:
  1. kidding, of course []

Written by Seth Anderson

January 18th, 2019 at 11:18 am

Posted in Apple,Business

Tagged with , ,

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