Tech Tuesday – Part One – Selling Your Own Data

This sucky blog’s editor ((me)) has assigned Tuesday’s topic as technology. Like all good topics, that’s a bit vague, there are lots of threads that can be collected here.

We’ve discussed the weird state of consumer data many times, where companies such as Acxiom and thousands of others collect every scrap of information about us they possibly can, by whatever method, and then sell it to marketers. Our data, our habits, our propensities, but their profits. Seems like a bum deal, for consumers.

Publishers Weigh Ways to Fight Ad Blocking

And advertisers’ target audience du jour — millennials — appear to be more likely to use ad blockers than any other age group. Of the survey respondents who were between the ages of 18 and 29 years old, 41% said they use ad blockers. As further evidence ad blocking isn’t abating, Mr. Williams said AdBlock Plus has averaged 2.3 million downloads a week since 2013.