Categories
Apple Business

Acxiom supports Tim Cook’s call for strict U.S. data laws

So Tim Cook called for better privacy regulation in the US. Maybe he reads this humble blog. (kidding, of course)

Categories
Advertising Business government

Acxiom Consumer Data Unavailable to Consumers

I’m totally in favor of the FTC forcing these companies to become more transparent, based upon the historical precedent of the credit card industry’s standard practice

Categories
Business government

Illinois Senate approves Right to Know online privacy bill

The state Senate on Thursday approved the groundbreaking Right to Know Act, a measure that would require online companies such as Google, Facebook and Amazon to disclose to consumers what data about them has been collected and shared with third parties.

Categories
Advertising Business

Tech Tuesday – Part One – Selling Your Own Data

This sucky blog’s editor ((me)) has assigned Tuesday’s topic as technology. Like all good topics, that’s a bit vague, there are lots of threads that can be collected here.

We’ve discussed the weird state of consumer data many times, where companies such as Acxiom and thousands of others collect every scrap of information about us they possibly can, by whatever method, and then sell it to marketers. Our data, our habits, our propensities, but their profits. Seems like a bum deal, for consumers.

Categories
Advertising Apple Business

Publishers Weigh Ways to Fight Ad Blocking

And advertisers’ target audience du jour — millennials — appear to be more likely to use ad blockers than any other age group. Of the survey respondents who were between the ages of 18 and 29 years old, 41% said they use ad blockers. As further evidence ad blocking isn’t abating, Mr. Williams said AdBlock Plus has averaged 2.3 million downloads a week since 2013.

Categories
Advertising Business

Facebook Is the NSA of Corporate America

Speaking of Big Data and Facebook, the marketing and privacy experts at Mark Zuckerman’s data mining company have come up with a new way to make money off of you: turning on the microphone on your mobile device, and listening in to your life as you live it.

Categories
Advertising Business

Senator Rockefeller Warns Marketing Data Giants: You’re On Notice

Today the Senate Commerce Committee held a long-awaited hearing about the consumer-data-broker industry.

Categories
Advertising Business

Internet groups whine about new online privacy rules for children

Internet groups complained Monday that new Federal Trade Commission regulations to protect children’s privacy online are financially burdensome to start-up companies.

Categories
News-esque

Link Dump for March 10 2013

so instead of troubleshooting what’s wrong, I’m just going to dump a bunch of article tidbits for your amusement. No gambling.