There's bound to be 55 or more stupid pun headlines accompanying this story around the nation. I thought of, and discarded, a few myself.
SI.com - NBA - Nuclear waste company buys rights to Jazz arena - Monday November 20, 2006 9:42PM EnergySolutions, a nuclear waste services company based in Salt Lake City, has bought the naming rights to the downtown arena that has been known as the Delta Center since it opened 15 years ago.
Jazz owner Larry Miller said Monday that negotiations with Delta Air Lines to keep the original naming rights in place stalled with the airline, which is trying to emerge from bankruptcy. Miller said he was apprehensive at first when approached by EnergySolutions, which runs a radioactive waste disposal facility 75 miles west of Salt Lake City.
.. [EnergySolutions chief executive officer Steve] Creamer wants people to look past the stigma associated with nuclear waste.
“We looked at lots of different ideas and when this came available we felt like it was a great opportunity,” Creamer said. “We think it's a great way for us to help people feel more comfortable and help our education efforts.”
Mmmm, nuclear waste, it's what's for breakfast
Err something. Just don't let GWB pronounce the name of the arena in public...