business briefs/leads
WSJ.com - Visa Drops BBDO, Hires Chiat\Day
After 20 years, Visa USA has dropped its advertising firm Omnicom Group Inc.'s BBDO. The credit card titan has hired Omnicom's TBWA\Chiat\Day.Visa USA spent $363 million on ads in the U.S. last year, according to TNS Media Intelligence.
...Visa said the ad review was driven, in part, by the need to look for an agency that can offer up good creative ideas that can be implemented across different media platforms such as TV and the Internet. “It's not about just TV advertising any more,” said Susanne D. Lyons, Visa's chief marketing officer.
Nothing lasts forever. And screw television: everyone should spend less on tv, and more on OOH (which I use as the broad term for 'alternative media', including in-store, guerilla marketing, etc.
Tags: Advertising, /Business
La relación de VISA con BBDO me la presentaron en un cursillo de formación donde me explicavan que era el branding, o como ciertas marcas, pasaban a ser genéricos. Hoy leo esta notita, donde se comenta que VISA rompe esta relación y pasa a contratar a TBWA\Chiat\Day.
Los motivos, segun la nota: La necesidad de ofrecer grandes creatividades a través de los distintos medios, no solo basta en invertir en televisión.
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