Al Gore's group (well, he is the chairman and founder, I believe) selected an agency after a brief review this summer.
NEW YORK (AdAge.com) -- The Alliance for Climate Protection, the organization created by Al Gore to educate the public on global warming, has selected Interpublic Group of Cos.' Martin Agency, according to a spokesman for the group.
... Spending on the campaign, expected to roll out this fall, hasn't been disclosed, but is expected to rival other major social-marketing efforts, meaning it will likely be more than $100 million in measured media.The request for proposal suggested the campaign, a three- to five-year global effort, will launch online in coming weeks, followed by a heavy broadcast presence.
The full board, since I had to look for it:
Al Gore Founder, Chairman of the Board, Alliance for Climate Protection Chairman, Generation Investment Management
Theodore Roosevelt IV Managing Director, Lehman Brothers Chair of the Pew Center for Global Climate Change
Larry J. Schweiger President & CEO, National Wildlife Federation
Carol M. Browner Principal, The Albright Group, LLC Administrator, U.S. Environmental Protection Agency under President Bill Clinton
Brent Scowcroft President, The Scowcroft Group National Security Advisor to President Gerald R. Ford and President George H.W. Bush
Lee Thomas Retired President and COO, Georgia‐Pacific Corp. Administrator, U.S. Environmental Protection Agency under President Ronald Reagan
Orin S. Kramer General Partner, Boston Provident, L.P. Chairman, New Jersey State Investment Council Kevin Wall Founder and Executive Producer of Live Earth, CEO, Control Room
Sherwood Boehlert Former U.S. Congressman, (R‐NY‐24) Former Chairman of the U.S. House of Representatives Committee on Science and Technology Of Counsel, The Accord Group
And congrats to Al Gore on winning a Nobel Prize