B12 Solipsism

Spreading confusion over the internet since 1994

Tappening Campaign of Wry Lies Against Bottled Water

with 9 comments

I’m amused by, and sympathetic to the Tappening campaign.

Fiji Over Lake Michigan

Can an ad campaign turn bottled water into the new tobacco?

To encourage the public to drink tap water rather than bottled, an environmental group’s ads feature implausible “facts.” The bottled water industry started it, the group says.
Taking a cue from antitobacco campaigns, Tappening, a group opposed to bottled water on environmental grounds, has introduced a campaign called “Lying in Advertising,” that positions bottled water companies as spreading corporate untruths.

One poster claims “Bottled Water Causes Blindness in Puppies,” while another reads “Bottled Water: 98% Melted Ice Caps. 2% Polar Bear Tears.”

“If bottled water companies can lie, we can too,” the posters read.

The “lies” in question here are about the source of bottled water. Eric Yaverbaum, a co-founder of Tappening, charged that some beverage companies did not list the source of their water — and were using only municipal water.

[Click to continue reading Advertising – Tappening Starts a Campaign of Wry Lies Against Bottled Water – NYTimes.com]

Bottled water is multi-billion dollar business, but then so is tobacco. We would all benefit if bottled water became less of a staple of consumer culture: less environmental devastation, less plastic waste, yadda yadda.

I am So Clean

In this campaign, Tappening plans to spend $535,000 on outdoor posters in New York, Los Angeles, Las Vegas, Chicago and Miami, along with an online component. The ads suggest viewers go to Tappening.com to find out “the truth” about bottled water, or to StartALie.com to spread an untruth.

Written by Seth Anderson

July 29th, 2009 at 11:21 am

Posted in Advertising

Tagged with , ,

9 Responses to 'Tappening Campaign of Wry Lies Against Bottled Water'

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  1. Guys – you are wankers, get a life!
    Everyone know that tap water is full of toxins, chemicals, drugs and is unhealthy.
    Chlorination causes cancer, kills the friendly bacteria in your guts and is a major cause of eczema and psorisis, so don’t be so glad that tap water has it, it’s actually a negative.

    And just because there are a couple of greedy bottlers using tap water doesn’t mean the whole industry is bad, don’t forget, they are taking the poisonous tap water and filtering it and re mineralising it and making it convenient to the consumer, they deserve to make a profit.

    Get a life, why aren’t you focusing this energy to ban soft drinks that outsell bottled water, that uses more resources to make and cause obesity and whole lot of other health issues.

    The question is- who is backing you up? why are you pushing for people to drink fluoridated and chemically treated water from the tap. Obviously your motive does not make sense at all.

    And while we are at it, why don’t we look at KFC and McDonalds and every other restaurant, I mean we can buy the food much cheaper from the supermarket, look at how much they charge for a bit of cooking, some of them are outrages.

    The funny thing is, we can survive without any soft drinks or foods but we can’t survive without water, yet look at what you are doing, YOU ARE TRULY EVILS.
    Instead of encouraging bottled water, you are wasting your time and resources on this issue.
    GET A LIFE.

    Rita

    30 Jul 09 at 5:39 am

  2. plastic? Heard of it? It threatens to encase our entire planet, fill up our oceans, our landfills, our cells. Anything that reduces the amount of plastic consumed in a year is a good thing.

    How much are you paid by the bottled water industry anyway? By the word? or by the comment?

    Seth Anderson

    30 Jul 09 at 7:31 am

  3. A Few Facts, Rita: 38 billion plastic bottles put in our landfills every year – from bottled water. One billion gallons of gas to deliver that bottled water. At least half of bottled water volume is filtered tap water. 20 million barrels of oil used to make the plastic bottles for bottled water. BPA leaching from plastic bottles into the bottled water.

    And, I’m not even a lobbyist.

    While I agree with some of your points about tap water, we just have to use the existing water delivery system and purify it before we drink it. Then reuse the bottles as much as possible. Anyone can buy the same purification technology that bottled water companies use in a smaller size.

    Simple. Less expensive. “Greener”. Less gluttonous.

    This is a freekin’ no-brainer!

    PS – If you are paid by the bottled water industry, you may want to learn how to spell, punctuate and be grammatically correct.

    Adam

    31 Jul 09 at 7:55 am

  4. You know guys, I don’t know why think I get paid by the bottled water company, I simply can not stand tap water with all the harsh chemicals in it and I love the taste of natural mineral water.
    So Seth, if plastic is what you are concerned about, why don’t you throw away your mobile phone, your keyboard, your pc and 60% of your vehicle.

    The way I see it is. We’ve been drinking toxic cola drinks in plastic bottles for decades and nobody says anything, finally, there is a healthier choice available and every man and his dog is jumping up and down against it. It’s water for God’s sake, it doesn’t matter at what cost it comes because we can’t survive without it. Let’s focus our energy and thoughts on other unnecessary things that we can survive without and make those big companies suffer because of what they have been marketing to us, things like, soda drinks, energy drinks, vitamin waters, alcohol, cigarettes, etc.

    I just find it amazing that no one is tooting against these things, it makes me wonder WHY?
    Why is it that everything that is taxed even if it is really bad for our health, no one says anything about it. But, innocent, healthy, essential water, everyone is against it.
    That’s what makes me mad.
    So Adam, you can come up with all the figures and numbers you want, it doesn’t make sense.
    What I am saying is the No – Brainer!

    In simple terms Adam, it takes 14 Liters of water to make 1 Lt of Coke and the same amount of oil, etc.
    Aren’t we better of without the unhealthy Coke and SAVE OUR WATER AND OUR HEALTH. That’s No – Brainer either.

    Cheers
    Go Bottled water!!!

    Rita

    3 Aug 09 at 5:26 am

  5. Me? I have a reverse osmosis filter on my tap water, and refill my own bottles if I want to take water outside of my house. Tastes delicious.

    and if I only used disposable cell phones, bought a new keyboard twice a day, bought a new computer every time I was thirsty, you might have a point. In a month, how many plastic bottles do you throw away?

    Not sure about your point about colas – I’ve heard people complaining about them my entire life for various reasons.

    Seth Anderson

    3 Aug 09 at 7:26 am

  6. Here are my comments to your response, Rita:
    RITA: You know guys, I don’t know why think I get paid by the bottled water company, I simply can not stand tap water with all the harsh chemicals in it and I love the taste of natural mineral water.

    ADAM: I wasn’t talking about drinking water right out of a hose. I was saying that you can easily and cheaply purify it to “bottled water quality” – without the expense or environmental waste. I’ll bet if I purified 9 glasses of water and left them in a row unmarked. Then, I filled a 10th glass with your “mineral water”, you couldn’t pick out the mineral water. I’ll bet you $1,000 that you can’t pick out the mineral water. Which brand of “mineral water” do you choose by the way?

    RITA: So Seth, if plastic is what you are concerned about, why don’t you throw away your mobile phone, your keyboard, your pc and 60% of your vehicle.

    ADAM: The point of this is to educate people about plastics – and hopefully REDUCE it. It’s not to eliminate it. Plastic has a purpose. Would you rather have 38 billion un-recycled plastic water bottles in our landfills or, say, 3 billion?

    RITA: The way I see it is. We’ve been drinking toxic cola drinks in plastic bottles for decades and nobody says anything, finally, there is a healthier choice available and every man and his dog is jumping up and down against it.

    ADAM: There are millions of negative, articles about colas around. They’ve been around for years and years. You’re right – water is a healthier choice – but there are better ways to get that water.

    RITA: It’s water for God’s sake, it doesn’t matter at what cost it comes because we can’t survive without it. Let’s focus our energy and thoughts on other unnecessary things that we can survive without and make those big companies suffer because of what they have been marketing to us, things like, soda drinks, energy drinks, vitamin waters, alcohol, cigarettes, etc. I just find it amazing that no one is tooting against these things, it makes me wonder WHY?

    ADAM: Oh no you didn’t… What do you mean that “it doesn’t matter at what cost”? This is a discussion on less gluttonous and less environmentally expensive ways to get that pure, delicious, cool, (ran out of adjectives) water. I think that I’m able to focus on all of it, frankly.

    RITA: Why is it that everything that is taxed even if it is really bad for our health, no one says anything about it. But, innocent, healthy, essential water, everyone is against it.
    That’s what makes me mad.

    ADAM: I don’t think that we were talking about taxes. But, now that you mention it – a great idea! Let’s have a sin tax and close the budget gap!

    RITA: So Adam, you can come up with all the figures and numbers you want, it doesn’t make sense.
    What I am saying is the No – Brainer! In simple terms Adam, it takes 14 Liters of water to make 1 Lt of Coke and the same amount of oil, etc.
    Aren’t we better of without the unhealthy Coke and SAVE OUR WATER AND OUR HEALTH. That’s No – Brainer either.

    ADAM: Yes, we’re better without unhealthy Coke. How about this?: Let’s exercise our right of choice and skip the Coke. Let’s also TRY to reduce the number of plastic water bottles. If you’re on a freeway, have no water and want to stop for a drink, water is the best choice. Go for it. But, if you’re home and you’re about to go for a car ride, use a water purification system and fill up a reusable bottle. Take that with you. You still get your pure water, but you’ve saved money and you’ve helped our earth. That’s the no-brainer. 🙂

    Adam

    3 Aug 09 at 10:40 am

  7. ADAM: yes I agree with you but SETH, we have to agree to disagree, because, unfortunately you are talking like you think or maybe believe that purifying the water is the same as getting a premium natural mineral water. Let me tell you, it’s not.Reverse Osmosis, is dead water, and how much water is wasted with these systems to get 1 lt of water. at the end, you have a water that has no minerals, which means that it can not me absorbed into your cells, so your body has to get the minerals from your bones, teeth and other organs to buffer the water and for your body to process it. The long term use of this water will result in mineral depletion and besides feeling tired most of the times, you are more prone to Osteo, acidosis and many other diseases as the body is mineral deficient and can not repair itself.
    YOU NEED YOUR MINERALS, I just hope you are topping up with collodial, chelated minerals.

    I choose to drink my minerals water because I can’t find anything like it and I would rather see people protest unhealthy options rather than healthy options.

    By the way the water I drink is called Saka Water, very yummy, it’s the only water I can drink without feeling bloated.

    All the best guys.

    Rita

    9 Aug 09 at 4:32 am

  8. Hi Rita, It’s me again. 🙂

    The best part of the bottled water that you choose is that it has a high pH. The Western diet is too acidic and consuming alkaline foods can help. (Hence, the name Alka-Seltzer.). That may be why Saka makes you feel better from that bloating feeling. However, just so you’re an educated customer, according to their website, Saka water also has Nitrates and Silica in it. The minerals that you would get from drinking mineral water are not sufficient to sustain you. The mineral content in bottled water is measured in the parts per MILLION.

    Adam

    9 Aug 09 at 6:14 pm

  9. Very cool. This post is good, my younger sister is totally into this.
    I will tell her for sure. Is it OK to share on Google+?
    Keep up the amazing work!

    Linda Stuckey

    14 May 18 at 11:56 am

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