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Advertising politics

Glenn Beck advertisers

Last week, ColorOfChange.org began emailing the 150,000+ people who signed their initial petition, asking them to call five major advertisers who continued to refuse to pull their ads: Clorox, Experian (creator of FreeCreditReport.com), Lowe’s, Red Lobster and Vonage. … Previous companies who have corrected advertising errors and/or pulled their ads entirely include Airware Inc. (makers of Brez anti-snoring aids), Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Ancestry.com, AT&T, Best Buy, Blaine Labs Inc., Broadview Security, Campbell Soup Company, ConAgra, Clorox, CVS, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, GEICO, Johnson & Johnson (makers of Tylenol), Lawyers.com, Lowe’s, Men’s Wearhouse, NutriSystem, Procter & Gamble, Progressive Insurance, RadioShack, Re-Bath, Roche, SC Johnson, Sanofi-Aventis, Sargento, Sprint, State Farm Insurance, Travelocity, The UPS Store, Verizon Wireless and Wal-Mart.

Brief follow up to an earlier post, these are the advertisers who used to advertise on Glenn Beck’s hateful show, but have since gotten cold feet.

Mathematical Calmness

Last week, ColorOfChange.org began emailing the 150,000+ people who signed their initial petition, asking them to call five major advertisers who continued to refuse to pull their ads: Clorox, Experian (creator of FreeCreditReport.com), Lowe’s, Red Lobster and Vonage. Hours after members began making calls, Lowe’s contacted ColorOfChange.org, pledging not to run additional ads on Beck’s programs. Clorox followed suit Thursday, and Experian did the same on Friday. Vonage’s recent defection leaves Red Lobster as the only company in the group that has not yet responded.

Previous companies who have corrected advertising errors and/or pulled their ads entirely include Airware Inc. (makers of Brez anti-snoring aids), Allergan (maker of Restasis), Ally Bank (a unit of GMAC Financial Services), Ancestry.com, AT&T, Best Buy, Blaine Labs Inc., Broadview Security, Campbell Soup Company, ConAgra, Clorox, CVS, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, GEICO, Johnson & Johnson (makers of Tylenol), Lawyers.com, Lowe’s, Men’s Wearhouse, NutriSystem, Procter & Gamble, Progressive Insurance, RadioShack, Re-Bath, Roche, SC Johnson, Sanofi-Aventis, Sargento, Sprint, State Farm Insurance, Travelocity, The UPS Store, Verizon Wireless and Wal-Mart.

[From ColorOfChange.org]

Why these corporations advertised in the first place baffles me, Fox News is not their friend, nor is Glenn Beck a friend of their customers. At least they have come to their senses, momentarily at least.

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