Some additional reading August 3rd from 07:56 to 07:56:
- Online Industry Needs to Be More Open About Tracking – Advertising Age – DigitalNext – To characterize cookies as a form of spying (as the WSJ recently did) is misleading at best and damaging to the online industry at its worst. We need a less polarizing discussion. One side implies that cookies are evil and therefore we should all just pay for content (interestingly, most of the WSJ is behind a pay wall). The other and equally polar extreme is to say that marketers who pay the bills should have free reign to do whatever they want with the consumer’s data. Both competing positions take us nowhere. We think a better solution is needed.