While I’ve never been a journalist1, I know plenty practitioners of the form; am descended from journalists, and related to others. Thus, Jeff Jarvis’ argument resonates with me.
When I say the article is a luxury, I argue that using ever-more-precious resources to create an article should be taken seriously and before writing and editing a story we must assure that it will add value. Do most articles do that today? No. Go through your paper in the morning and tell me how much real value is added and how much ink is spilled to tell you what you already know (whether that is facts you learned through Twitter, the web, TV, radio, et al or background that is reheated more often than a stale slice in a bad New York pizzeria).
How many articles are rewritten from others’ work just so a paper and a reporter can have a byline? How many predict the obvious (every story about an upcoming storm, holiday, press conference, or horse race election)? How often do you see a local TV story with any real reporting and value instead of just someone standing where the news happened 12 hours ago telling you what you and he both read online already? Too many articles passing themselves off as professional journalism are crap and I say we can’t afford to do that anymore. I say we should treat articles with veneration as a luxury.
Second, I am also promoting rather than devaluing background when I say it is best linked to. The background paragraphs in an ongoing story generally do one of two things: they bore and waste the time of people who have followed the story or they underinform the people who have not been following the story. Background graphs were a necessity of print but online we can improve background immensely, investing the effort in truly valuable and long-lasting content assets that give richer and more helpful background on a story. I’ve worked with smart folks at news companies imagining how we could provide multiple paths through background: here’s the path to take if you’re coming to the story as a virgin; here’s a track to take if you’ve missed a week; here’s a track from one perspective; here’s one from another. If someone else did a great job explaining the story or elements of it, we should link to them. Filoux calls that oursourcing. I call that linking. We do that nowadays. This is why I’m eagerly watching Jay Rosen’s project in creating explainers, which is an even richer form of background.
Third, in this entire discussion of the article, I am valuing reporting higher than repetitive retyping. As our resources become ever-scarcer, I say that we must devote more of them to reporting than to articles that add little: asking the questions that haven’t been asked and answered, finding people who can add information and perspective, fact-checking.
(click here to continue reading The orthodoxy of the article, part II « BuzzMachine.)
Journalism, especially print journalism, has to change, drastically, and soon. Or else the profession will be relegated to the warehouse that holds telegraph operators, carriage horse cabbies, and sword polishers. Actual reporting will not be replaced by current2 trends and practices: Twitter, cellphone video, and so on, but it could and should be enhanced by it.
oh, and Mr. Jarvis’ original article, for the record.Footnotes: