In a second follow-up to this minor, amusing tale, the @GSElevator guy lost his book deal.
In the face of a barrage of attacks on his credibility, his publisher stood by him. But on Thursday it reversed course and said it was canceling the book.
The publisher, Touchstone, an imprint of Simon & Schuster, did not provide a reason for the turnabout. It released a terse statement saying: “In light of information that has recently come to our attention since acquiring John Lefevre’s ‘Straight to Hell,’ Touchstone has decided to cancel its publication of this work.”
In a phone interview Thursday afternoon, Mr. Lefevre said that he and his agent demanded a conference call with Touchstone, and received one Thursday morning, but were not told why the deal had fallen through. “All they would say is our hands are tied,” he said.
Only Goldman Sachs seemed to be enjoying the moment. “Guess elevators go up and down,” @GoldmanSachs tweeted in response to the news.
Guess elevators go up and down, http://t.co/xkDPZgaCI8
— Goldman Sachs (@GoldmanSachs) March 6, 2014
Mr. Lefevre’s proposed book, titled “Straight to Hell: True Tales of Deviance and Excess in the World of Investment Banking,” had drawn widespread attention — for the window it promised to provide into Wall Street’s often raucous culture, and as the latest test case in whether social media postings, some resembling online performance art, could be transformed into successful books.
(click here to continue reading Book Deal Falls Apart for Parodist of Goldman – NYTimes.com.)
from John Lefevre, the banker behind Goldman Sachs Elevator, this defense:
For the avoidance of any doubt, any person who actually thought my Twitter feed was literally about verbatim conversations overhead in the elevators of Goldman Sachs is an idiot.
Newsflash: GSElevator has never been about elevators. And, it’s never been specifically about Goldman Sachs; it’s about illuminating Wall Street culture in a fun and entertaining way. Without highlighting the obvious evolution of the tweets into more generally-appealing observations, let’s start with the simple fact that each of my tweets says “Sent from Twitter for Mac,” hardly the work of someone pretending to be hiding in the walls of 200 West.
Being called a “fake” or a “hoax” by the same people who embraced me as “satire” is simply laughable – and it really speaks to the silly and opportunistic attempts at cheap headlines.
(click here to continue reading GSElevator’s Open Letter To Haters – Business Insider.)
Gawker piled on, claiming it discovered plagiarism on the @GSElevator feed
and the beat goes on…