HuffPo reports disturbing news:
Concern about Facebook Inc’s respect for data privacy is widening to include the information it collects about non-users, after Chief Executive Mark Zuckerberg said the world’s largest social network tracks people whether they have accounts or not.
Privacy concerns have swamped Facebook since it acknowledged last month that information about millions of users wrongly ended up in the hands of political consultancy Cambridge Analytica, a firm that has counted U.S. President Donald Trump’s 2016 electoral campaign among its clients.
Zuckerberg said on Wednesday under questioning by U.S. Representative Ben Luján that, for security reasons, Facebook also collects “data of people who have not signed up for Facebook.”
(click here to continue reading Facebook’s Tracking Of Non-Users Sparks Broader Privacy Concerns | HuffPost.)
Wha? That seems problematic. How are these people consenting?
Of course, as this blog has discussed multiple times, there are hundreds or even thousands of digital advertising firms that track each and all of us, whether or not we’ve consented, or are even aware. Their model is to make money off of the data of others, and perhaps to share that data with NSA and other US intelligence agencies. Facebook is one of the higher profile firms, but they are not alone.
GDPR extends the scope of EU data protection law to all foreign companies processing data of EU residents. It provides for a harmonization of the data protection regulations throughout the EU, thereby making it easier for non-European companies to comply with these regulations; however, this comes at the cost of a strict data protection compliance regime with severe penalties of up to 4% of worldwide turnover or €20 million, whichever is higher. The GDPR also brings a new set of “digital rights” for EU citizens in an age of an increase of the economic value of personal data in the digital economy.
(click here to continue reading General Data Protection Regulation – Wikipedia.)Footnotes:
- General Data Protection Regulation [↩]