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Reading Around on March 20th through March 22nd

A few interesting links collected March 20th through March 22nd: Spring Cleaning Hits Chicago | Today’s Photos: Today’s best Chicago photos, handpicked by our editors. in Chicago – Cleaning Cloud Gate photo by swanksalot Chicago Tribune Twitterizes masthead | Geek Gestalt – CNET News – He added that, “If you’re a reporter or an editor, Twitter is a great way to get in touch with your audience in real time, and if you do it right, if you follow the right people in your sphere of knowledge, you will get a lot out of it.”

… The Venereal Disease Channel Imaginatizes Greatastically « Whatever – ” Apparently one of the motivating factors to change the name from “scifi” to a phase-changing-vowel-filled homonym was to have a name that was trademarkable and extensible, and it seems no one else in the world actually uses the word “syfy” for anything.

A few interesting links collected March 20th through March 22nd:

  • Spring Cleaning Hits Chicago | Today’s Photos: Today’s best Chicago photos, handpicked by our editors. in Chicago – Cleaning Cloud Gate photo by swanksalot
  • Chicago Tribune Twitterizes masthead | Geek Gestalt – CNET NewsHe added that, “If you’re a reporter or an editor, Twitter is a great way to get in touch with your audience in real time, and if you do it right, if you follow the right people in your sphere of knowledge, you will get a lot out of it.” And, in an experiment to show the many Twitter users among the paper’s audience that the Tribune gets the microblogging service, and to make it easy to get in touch with the top editors and executives, the publication decided to publish, for one day only, the Twitter-friendly masthead. “We were talking at dinner,” Adee said, “and maybe we had too many glasses of wine…but we were just all talking, and we were like, ‘Hey, let’s do it.’ Tomorrow, it’s back to normal, but you never know when it will spring up again.”
  • [1960 Playboy Magazine advertising image via]

  • The Venereal Disease Channel Imaginatizes Greatastically « Whatever – “Apparently one of the motivating factors to change the name from “scifi” to a phase-changing-vowel-filled homonym was to have a name that was trademarkable and extensible, and it seems no one else in the world actually uses the word “syfy” for anything. Well, except Poland, where the word is used to identify crusty, scabby sexually transmitted diseases, and no, this is not a joke. No one there is going to use the word to associate with their product, any more than someone here might try to market, say, Chlamydia™ brand adhesive bandages.

    Note to SciFi Channel: when your new brand identity means “venereal disease” in any language, it’s the sort of thing that — excuse the term — gets around.”

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