Super Bowl Ads Are Boring

Vintage Asahi Beer Ad (Ramen Takeya)
Vintage Asahi Beer Ad (Ramen Takeya)

Once a year, non-sports fans are encouraged to watch the Super Bowl despite not caring a whit who is playing. The reason? The advertising is supposed to be of elevated quality. 

For instance, one of the most famous Super Bowl ads is the Apple Computer 1984 ad announcing the Macintosh:

Billy Jeans
Billy Jeans

John Ellis Bush! Bush is allegedly going to show his brother’s supportive ad during Super Bowl L:

Former President George W. Bush has cut a TV ad for the super PAC supporting his brother, marking the former president’s most public political activity in the campaign to date.

(click here to continue reading Exclusive: George W. Bush cuts television ad backing his brother – POLITICO.)

Great Price's (sic)
Great Price’s (sic)

Having sat through many boring football games to watch the ads, I’m not falling for it again. I’m not convinced that simply because something is expensive, it is good. The decline of Hollywood as a conduit of interesting films could arguably be dated from the time that box office numbers became the metric of whether a given movie was any good. Plot, character development, those became less important than having great special effects, and thus most films made today are superhero films, animated dross, or similar genres.

One Eye to Rule Them

One Eye to Rule Them

CBS already has the 2016 Super Bowl Commercials website up, so if there is something really interesting shown, you can go and spend your time watching beer, auto, pharmaceutical corporations trying to sell you their products. I wouldn’t say that advertising can never be clever, just that the typical target for Super Bowl ads seems to be 14 year old boys: the commercials are populated with fast cars, women with “child-bearing hips”, and puerile and jejune scenarios. Many ads seem solely as crass attempts at creating a “viral” sensation, or at least stirring up controversy. Alcohol, sugary sodas, packaged snacks, fast food, cars, software, electronics, probably some insurance company; am I missing anything by resisting their pitches? Doubtful.

If you are a football fan, by all means, watch the culmination of the season. For the rest of us, go for a walk or something.

Parenthetically, I’m amused that the NFL is not using the Roman numeral for 50, “L”, but only for this year.

You don’t have to brush up on your Roman numerals because it’s not going to be Super Bowl L for a few reasons. At the top of the list: Nobody wants to be associated with a loser. Especially the NFL.

“Some would ask, ‘The letter L, what does that associate with?'” NFL spokesman Brian McCarthy says.

The answer, of course, is “Losing.”

Football is a game of X’s and O’s. But it’s also long been one of I’s and V’s, as virtually the only institution in our society that incorporates Roman numerals. Roughly a decade ago, the NFL first began examining what “Super Bowl L” looked like on social media, on mobile devices and on merchandise like T-shirts and caps. The short answer? It didn’t look good.

Using the number 50 was found to be much more appealing than an L, on many levels, from the negativity associated with losing to the aesthetic challenges posed by using the letter. So this year, and this year only, the Super Bowl will use more traditional numbering.

“The genesis is with Super Bowl XL 10 years ago,” McCarthy says. “We spent some time looking at what a block L would look like on its own, and [NFL Creative Services] said, ‘It could be a problem from a creative and design element that the letter L, on its own, without an I after it, looks unusual within the design world.'”

(click here to continue reading What the L? Why the NFL Sacked Roman Numerals for Super Bowl 50 | Rolling Stone.)

CBS’s Benghazi Report Was a Hoax From the Very Beginning

One Eye to Rule Them
One Eye to Rule Them

If you hadn’t noticed, CBS hitched itself to the Tea Party, and the Daryl Issa / Lindsey Graham wing of the Conspirator-in-every-Corner GOP by airing a laughably implausible 60 Minutes piece narrated by Lara Logan, noted wife of Pys-Ops propagandist, Joseph W. Burkett of the Lincoln Group … 

Turns out, most if not all of the 60 Minutes report was inaccurate. If this report had been about Ted Cruz, Lara Logan would already have been fired and headed to Guantanomo, but since Hillary Clinton and the Democrats were the target, Ms. Logan can keep her job with just a mealy-mouthed apology. Compare and contrast CBS’ response to Dan Rather’s reporting on the George Bush AWOL story, circa 2004…

A few choice responses to the whole SNAFU below. 

Frank Rich:

On Sunday, CBS News correspondent Lara Logan issued a short and, many commentators felt, insufficient apology for her now-discredited 60 Minutes report on the Benghazi consulate attack. A year ago, Logan had publicly mocked the notion that the Benghazi attack was a protest gone awry and advocated for a stronger U.S. military response. Should CBS have given her this story? How can Logan or her network satisfactorily explain the botched report? And do you see a double standard at work between Logan’s fate (issuing a halfhearted apology, so far) and Dan Rather’s much harsher penalty for his questionable 60 Minutes report in 2004?

Lara Logan’s story was not a mere journalistic mistake, but a hoax comparable to such legendary frauds as Life magazine’s purchase of the billionaire Howard Hughes’s nonexistent “autobiography” in the seventies and Rupert Murdoch’s similarly extravagant embrace of the bogus Hitler “diaries” in the eighties. In Logan’s case, she perpetrated an out-and-out fictional character: a pseudonymous security contractor who peddled a made-up “eyewitness” account of the murder of four Americans in Benghazi. The point seemed to be to further Benghazi as a conservative political cause (instead, Logan’s hoax boomeranged and extinguished it) and to melodramatically exploit the tragic slaughter of Ambassador Chris Stevens and his colleagues as titillating prime-time network entertainment. Logan’s phony source, who in fact was at a beachside villa and not on site to witness anything, cooked up violent new “details” for the Benghazi narrative that seemed to have been lifted from a Jean Claude Van Damme movie.

Here are a few questions that Logan’s “apology” — every bit as bogus as the story itself — failed to answer. (1) How could Logan (by her own account) have worked “for a year” on this report and not done the elementary cross-checking that allowed Karen De Young of the Washington Post to expose the fraud almost immediately after it aired? Indeed, what was Logan doing during that long year?

(click here to continue reading Frank Rich: CBS’s Benghazi Report Was a Hoax — Daily Intelligencer.)

Yes, one year working on this story. Does that mean 40 hours a week reading reports and interviewing witnesses? Or does that mean 15 minutes a week reading right-wing blogs or Threshold books on a smartphone waiting for her gluten-free pasta to be cooked in the CBS cafeteria? Because it Ms. Logan worked on this story for 12 months, you’d think she’d get more of the basic facts correct.

“Logan even called for retribution for the recent terrorist killings of Christopher Stevens, the US ambassador to Libya, and three other officials,” wrote Sun-Times columnist Laura Washington in her coverage of the luncheon. “Logan hopes that America will ‘exact revenge and let the world know that the United States will not be attacked on its own soil. That its ambassadors will not be murdered, and that the United States will not stand by and do nothing about it.’”

Seek retribution? Exact revenge? That may be the kind of language media activist Glenn Greenwald can fire off, but it isn’t what folks expect from a 60 Minutes correspondent. And it’s not what viewers should expect from Logan if she is going to report on Stevens and the highly charged political controversy surrounding his murder in Benghazi.

Adding to concern over Logan doing this story is that Threshold Books, which published The Embassy House, specializes in conservative nonfiction. Its authors are notable Republicans: Glenn Beck, Karl Rove, Dick Cheney, Lynne Cheney, Mary Cheney, and Sean Hannity. Republican consultant Mary Matalin is its chief editor. None are friendly to the Obama administration, which has taken considerable heat from the GOP for Benghazi.

(click here to continue reading On the 60 Minutes/Benghazi debacle : Columbia Journalism Review.)

Nancy A. Youssef of McClatchy found lots and lots of other problems with the report, and the ethics of Lara Logan. Here are a few highlights (lowlights?), but you should really read the entire article

But Logan’s mea culpa said nothing about other weaknesses in the report that a line-by-line review of the broadcast’s transcript reveals. McClatchy turned to LexisNexis, a legal research service, for a transcript of the broadcast because the segment no longer appeared on CBS sites.

The report repeatedly referred to al Qaida as solely responsible for the attack on the compound and made no mention of Ansar al Shariah, the Islamic extremist group that controls and provides much of the security in restive Benghazi and that has long been suspected in the attack. While the two organizations have worked together in Libya, experts said they have different aims – al Qaida has global objectives while Ansar al Shariah is focused on turning Libya into an Islamic state.

It is an important distinction, experts on those groups said. Additionally, al Qaida’s role, if any, in the attack has not been determined, and Logan’s narration offered no source for her repeated assertion that it had been.

Moreover, questions remain over how far in advance the attack on the U.S. compound had been planned. Rather than a long-planned attack, investigators have told McClatchy it was likely planned hours, rather than days, in advance.

Another questionable assertion in the “60 Minutes” report was Logan’s unsourced reference to the Benghazi Medical Center as being “under the control of al Qaida terrorists,” an assertion that McClatchy correspondents on the ground at the time and subsequent reporting in Benghazi indicates is untrue.

Two months ago, al Qaida operative Abu Anas al-Libi was captured in Tripoli by U.S. commandoes and brought to New York to stand trial for his alleged role in the 1998 bombing of U.S. embassies in Tanzania and Kenya. The “60 Minutes” piece attempted to link al-Libi to the events in Benghazi, with Logan reporting that “Abu Anas al-Libi was captured for his role in the Africa bombings and the U.S. is still investigating what part he may have played in Benghazi.”

But a U.S. law enforcement source involved in the Benghazi probe, who spoke on the condition of anonymity because he was not authorized to discuss a case that’s still under investigation, told McClatchy this week that al-Libi is not under investigation for the Benghazi attacks. Logan did not detail the source for her assertion that he was.

If there is new evidence that any of the men were involved, the segment did not detail what it was or how Logan knew about it.

The piece closed with a picture of a document outlining Stevens’ schedule for Sept. 12, “a day (Stevens) did not live to see.” According to the piece, “When a member of our team went to the U.S. compound earlier this month, he found remnants of the Americans’ final frantic moments still scattered on the ground.”

But the compound owner, Jamal el Bishari, told McClatchy on Wednesday that he began clearing debris in April from the compound’s four buildings and is still renovating the site. McClatchy visited the site in June and saw a pile of debris sitting outside the compound walls, but no documents were discernible among the broken concrete, clothing, furniture and soot.

Bishari said it is unlikely such a document could have been discovered recently.

“It is impossible to find a document now,” he told McClatchy.

Davies had claimed in the “60 Minutes” piece that he had gone to the diplomatic compound site during the attack, climbed a 12-foot-high wall and struck one of the attackers in the head with his rifle butt before discovering Stevens’ body at the hospital. All of the claims contradicted multiple reports that have emerged in the year since the attacks.

Since “60 Minutes” acknowledgement that Davies had lied in his interviews, CBS also has not explained how Davies came to play such a major role in the segment and what role if any his connection to CBS-owned Threshold Editions had in his prominence. Threshold, which also has published books by former Vice President Dick Cheney, Republican strategist Karl Rove and conservative commentator Glenn Beck, withdrew Davies’ book from circulation last week.

(click here to continue reading CAIRO: Questions about ‘60 Minutes’ Benghazi story go beyond Dylan Davies interview; CBS conducting ‘journalistic review’ | Middle East | McClatchy DC.)

Media Matters has been collecting responses to the bogus story and the non-apology tour:

Following 60 Minutes’ tepid, incomplete apology for their retracted October 27 report on Benghazi, a broad array of media observers are criticizing the network’s response to the controversy.

After stonewalling critics of their report, CBS finally retracted the segment on November 7, long after it had become clear that there were serious questions about the credibility of the supposed “eyewitness” at the center of their story. 

In a November 8 interview on CBS This Morning, 60 Minutes correspondent Lara Logan told viewers that “we were wrong” to air the segment and indicated that the network planned to “correct the record” on the November 10 edition of 60 Minutes. 

But 60 Minutes devoted a mere 90 seconds to its correction and declined to adequately explain how the segment had made it to the air in the first place. 

Numerous commentators and media observers are also harshly criticizing CBS’ report, with several pointing out that it leaves important questions unanswered.

(click here to continue reading Observers Rain Criticism On “Bogus” 60 Minutes Apology | Blog | Media Matters for America.)

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