A follow-up to the brewing NRA corporate backlash, which continues to grow…
Robert Reed of the Chicago Tribune writes, in part:
The biggest problem with this anti-NRA crusade is that more companies haven’t joined it.
In addition to acting as responsible corporate citizens, these companies are teeing up an important new business strategy. They’re aligning themselves with an emerging market of younger, more socially conscious consumers and financial backers who want to connect with companies that address big social justice issues, including a crackdown on gun violence.
The corporate backlash against the NRA and its approximately 5 million members shows no sign of abating. In addition to United Airlines, the anti-NRA crowd includes Delta Air Lines, Hertz, Avis Budget, Enterprise, Symantec (owner of the LifeLock identity theft protection company), SimpliSafe (home security), insurer MetLife and First National Bank of Omaha, which offered a branded NRA Visa credit card.
Amazon, Google and Apple are under pressure to stop offering an NRA channel through their streaming services.
That channel is sort of an ongoing infomercial, showcasing segments about various firearms and gun-related issues, including one about the difficulty of buying an AR-15 semi-automatic weapon in California because of red tape and a 10-day waiting process. The NRA’s correspondent boasted about getting the gun in time for Christmas.
Companies also are aligning with the multitudes of baby boomers, millennials and teenagers taking a stance against gun violence.
As more CEOs are discovering, customers prefer to patronize companies that are in sync with many of their broad social values— improving public safety, saving the environment, rationale immigration policies and more.
Increasingly, companies are being held accountable for their corporate behavior and often are blasted on social media when they disappoint. That may happen to FedEx, which on Monday decided to maintain its NRA discount program and is facing mounting criticism.
(click here to continue reading Why more companies should hop on the anti-NRA bandwagon – Chicago Tribune.)
And as I mentioned, I’m a long-time customer of FedEx, and opposed to the NRA. Since FedEx is telling me to take my business elsewhere, I shall oblige. I don’t receive any special discounts from FedEx, but they are saying NRA members should.
FedEx said it was keeping a discount deal for NRA members while issuing a statement that tried to distance its views on gun policy from the group’s.
On Tuesday it clarified that the discount program it offers is for NRA members, not the organization itself. FedEx has never provided any donation or sponsorship to the NRA, the company said.
(click here to continue reading NRA: Companies sticking by the them a problem? FedEx poses test case.)