Spam Can Be Cut by Blocking Card Transactions

Erected and Enlarged

Of course shady banks are involved in the worldwide spam scourge, otherwise there wouldn’t be any money generated for the spam-meisters sending their poorly crafted herbal viagra emails. What’s interesting is that there are so few banks involved.

For years, a team of computer scientists at two University of California campuses has been looking deeply into the nature of spam, the billions of unwanted e-mail messages generated by networks of zombie computers controlled by the rogue programs called botnets. They even coined a term, “spamalytics,” to describe their work. Now they have concluded an experiment that is not for the faint of heart: for three months they set out to receive all the spam they could (no quarantines or filters need apply), then systematically made purchases from the Web sites advertised in the messages.

The hope, the scientists said, was to find a “choke point” that could greatly reduce the flow of spam. And in a paper to be presented on Tuesday at the annual IEEE Symposium (PDF) on Security and Privacy in Oakland, Calif., they will report that they think they have found it.

It turned out that 95 percent of the credit card transactions for the spam-advertised drugs and herbal remedies they bought were handled by just three financial companies — one based in Azerbaijan, one in Denmark and one in Nevis, in the West Indies.

The researchers looked at nearly a billion messages and spent several thousand dollars on about 120 purchases. No single purchase was more than $277.

If a handful of companies like these refused to authorize online credit card payments to the merchants, “you’d cut off the money that supports the entire spam enterprise,” said one of the scientists, Stefan Savage of the University of California, San Diego, who worked with colleagues at San Diego and Berkeley and at the International Computer Science Institute.

(click here to continue reading Study Says Spam Can Be Cut by Blocking Card Transactions – NYTimes.com.)

Thomas S. you dropped your Cialis

And you probably already realized this, but there is a lot of spam sent out, cluttering our email boxes with come-ons for boner pills and Cialis rip-offs…

Spam has proved notoriously difficult to defeat over the years, despite sophisticated filtering technologies and legal investigations and convictions. Seven years after the famous prediction by Bill Gates, then chairman of Microsoft, that spam would be eradicated in just two years, about 90 percent of all e-mail is spam.

An earlier study undertaken by the scientists showed that a single commercial spam e-mail campaign generated three messages for every person on the planet. That same study revealed that to sell $100 worth of Viagra, a spam provider needed to send 12.5 million messages.

California SB-761 a Do Not Track law

C is not always for Cookie

Speaking of online privacy, there wouldn’t be a need for anti-cookie extensions like Ghostery if bills like California’s SB-761 become the law of the land:

California is a step closer to getting the first Do Not Track legislation in the U.S., aimed at protecting Internet users from invasive advertising. The proposed Senate bill, SB-761, passed a Senate Judiciary Committee vote late Tuesday, but it still has a long way to go before having a chance of being signed into law. It now moves on to the Appropriations Committee, and must also pass the Senate and State Assembly before landing on Governor Jerry Brown’s desk.

Still, it’s the first time such a bill has made it out of committee, and that’s a big deal, according to John Simpson, director of Consumer Watchdog’s Privacy Project. “This is the first time that a ‘do not track’ bill has actually had a hearing and been debated and then voted forward in the legislative process,” he said.

The bill would give California consumers a simple way of opting out of data collection systems that keep track of their online activities. “It puts up a no trespassing sign on our device,” Simpson said.

Opponents of the bill, including Google, the Direct Marketing Association, and the wireless industry group CTIA, say it puts an unnecessary burden on online commerce.

(click here to continue reading California’s Do Not Track law takes a step forward | Web | Macworld.)

Unfortunately, advertising behemoths like Google and the DMA already have gazillions of lobbyist dollars earmarked to defeat this bill.

Ghostery

Daily News

Within a couple of minutes after reading these paragraphs, I had installed and configured Ghostery to block cookies from over 500 advertising-related tracking sites.

The recent iPhone location-logging controversy caused quite a stir in the media. But as I noted on Twitter a couple weeks back, many of the people upset that their phone keeps track of nearby GPS towers and WiFi access points are oblivious to the fact that their Web-browsing habits are being tracked—often with far more detail—every time they go online.

For example, pretty much any blog or news site you visit (yes, including Macworld.com) uses scripts and tiny (or invisible) images—often called bugs—to track your online behavior and, usually, provide that information to ad networks and other Web-usage trackers. Whereas prior to iOS 4.3.3, someone with access to your iPhone’s backup could get a general idea of where you’ve been, chances are numerous companies have detailed profiles that include the kinds of sites you visit, which topics you find interesting, and possibly even specific items you’ve purchased.

Ghostery’s notification panel Some will say this is just part of using the Web. But if, like me, you’d rather not make it so easy for companies to build a profile of your ‘net activity—or if you’d at least like to be able to know when that activity is being tracked—check out Ghostery, a Safari extension (also available for Firefox, Chrome, and Internet Explorer). With Ghostery installed, whenever you visit a Web page that uses such tricks to track, you’ll briefly see a box listing all the services that are tracking your visit to that page.

 

(click here to continue reading Evidon/The Better Advertising Project, Inc. Ghostery 1.0.0 for Safari Web Browser Review | Macworld.)

I allowed Google Analytics, and SiteMeter, because I don’t mind letting webmasters knowing I visited their site, but why should DoubleClick get my data? Or worse, why should a company like Right Media or Facebook be able to profit off of me? I realize that if every browser blocked advertising cookies, some websites might vanish, or switch to a pay-to-view model, but I don’t care. Would my life really be less enjoyable if I couldn’t visit ESPN to check NBA scores? Or read about the latest vapid pop-culture meme at the Huffington Post?

So if you use Safari, Firefox, Google Chrome, or if you are stuck using Internet Explorer, you should go ahead and install Ghostery. Simple, and useful. You don’t even have to automatically block cookies, you can just decide as you encounter them, or allow them from certain websites if you wish1

Footnotes:
  1. like mine, for instance. Though I don’t care if you do block the ads that help pay for my site, I just ask that you allow SiteMeter and Google Analytics access so I can fritter away time contemplating my site traffic []

CCP Holden Building purchased by SCC

CCP Holden 1872

Good news re: an old, seemingly abandoned historic Chicago building on W. Madison. Local ad agency Schafer Condon Carter has purchased it, and it going to restore it. I don’t know how much they paid, nor how much they’ve budgeted to modernize it, but I’m happy they are doing so.

An employee left the following comment on the above Flickr photo:

Hey, good news! The advertising agency I work for, Schafer Condon Carter, recently bought the building and are in the early stages of internal demolition. We will be moved in by November of this year! The space has been vacant for quite some time and desperately needs some love which we’re all excited to give it! You can track the buildings progress from our site, www.sccadv.com. We will be installing time-lapsing cameras to catch its development. Cheers.

and via www.urbanremainschicago.com/item.aspx?itemID=700

charles p. holden was a well-known chicago resident during the 1860’s & 70’s. he was deeply involved in real estate and/or development in and around the westside of chicago. this particular building was built shortly after the great chicago fire of 1871. as a consequence of the fire, this structure contains 8 seperate vaults w/ ornamental cast iron safe doors. that way, any valuable assets stashed away could be rescued if another conflaguration was to arise. in addition to the vaults, the first floor contained cast iron fluted columns w. corinthian capitals. the window and door casings were milled in a deep relief pine wood (typical of this period). interestingly, the load bearing columns on all of the upper floors were fashioned in the form of rounded wood columns w/ simple banding near the cap. the decorative stone facade will be rehabilitated during the building’s conversion to other uses.

From the SCC website:

Schafer|Condon|Carter (SCC) is pleased to announce its purchase of the C.C.P. Holden building at 1027 W. Madison Street in Chicago’s West Loop neighborhood. The agency plans to move its operations to the 34,500 square-foot building in the fall of 2011 after an extensive renovation.

C.C.P. Holden, a well-known Chicago political figure, railroad magnate and real estate developer was very involved in the massive reconstruction efforts after the Great Chicago Fire in 1871 and built the Italianate limestone, sandstone, terra cotta, brick and timber structure in 1872. It is one of only a handful of such architectural gems in Chicago. SCC will be working with Chicago-based Widler Architecture on the restoration.  When finished it will be a model of conservation and sustainability.

(click here to continue reading Schafer | Condon | Carter.)

1872 C C P Holden
another view

I’ll have to stop over there later this summer and see what changes are visible from the outside.

links for 2011-03-10

  • Mr. Draft: “Why are you blaming the agencies? I would blame the clients. … Everybody talks about procurement, but fuck procurement. … I don’t think the clients are structured in such a way today to work with the agencies. … Just like we built siloed agencies … they have all these different departments that work with different agencies that don’t communicate with each other. The agencies are willing to change, but are clients going to change fast enough to do what’s right for them?”
    (tags: agency)
    88.jpg
  • To assist with the investigation, the police department released the video to the Associated Press for broadcast. The news service, in turn, sold the film to CNN, Fox News, ABC and Clip Syndicate—a violation of Petretti’s copyright, according to the complaint. He alleges that the wire service sold the footage again on each anniversary of the bombing.

Facebook Ad Performance Is Abysmal

No kidding. Facebook ads are horrible, poorly executed, often bottom of the barrel, like late night television infomercials. No wonder they don’t get clicked. You’d think with Facebook would do a little better since they have so much information about their users, but…

Totem2

Facebook’s advertising business is soaring. Yet the performance of the average Facebook ad is abysmal.

At least that’s according to a new report issued by the analytics firm Webtrends that recently examined 11,000 different Facebook ad campaigns which totaled 4.5 billion impressions. Webtrends found that in 2009 the average click-through rate on Facebook was 0.063 percent. That figure slipped to 0.051 percent in 2010.

Because of that decline, CPMs on Facebook have crept upward, going from 17 cents in 2009 to 25 cents last year.

(click here to continue reading Report: Facebook Ad Performance Is Abysmal.)

 

Netizens Gain Some Privacy

Eye see u Willis

A small step, yet significant. I would like these to get stronger: even though the Do Not Call list is not perfect (too many loopholes, especially for political communications/surveys/etc.), it has cut down on the number of unsolicited telephone calls. Having a similar sort of list for online tracking would be welcomed.

Last week, Google and Mozilla announced new software for their Web browsers that would allow consumers to permanently opt out of the online tracking used by many advertisers to follow online activities, build consumer profiles and deliver tailored ads.

Last year, the Federal Trade Commission recommended ways to protect online privacy, including giving consumers a clear, simple way to opt out of data tracking — something akin to the do-not-call registry.

Hoping to pre-empt action from a Congress in which privacy protection is one of the very few items with strong bipartisan support, companies involved in online advertising have rushed to issue their own proposals.

The efforts are welcome. The fact that Google and Mozilla get most of their revenue from online advertising is a strong rebuttal to claims that allowing consumers to opt out of tracking would undermine ad-driven businesses and endanger the free Internet.

Still, these initiatives fall short of what is ultimately needed. The privacy plug-in for Google’s Chrome browser merely lets users opt out permanently from tracking by companies from the coalition of companies that already allow surfers to opt out. It allows them to keep their opt-out settings even if they clear their cookies.

Mozilla’s feature, which will be added to new versions of its Firefox browser, will broadcast users’ preference not to be tracked to the Web sites they visit and the tracking companies that deliver cookies from these sites. But it will be up to these companies to comply with customers’ wishes. Many advertising networks that offer opt-outs still track surfing, just not for marketing.

To close these loopholes, Congress should require all advertising and tracking companies to offer consumers the choice of whether they want to be followed online to receive tailored ads, and make that option easily chosen on every browser.

(click here to continue reading Netizens Gain Some Privacy – NYTimes.com.)

 

Fiji Water Sued for Greenwashing

Fiji Over Lake Michigan

A novel strategy. Will it change anything? Probably not, unless people stop purchasing Fiji Water.

A Southern California woman has sued the FIJI Water Company in a class action complaint that alleges the firm’s claim of having a carbon-negative product amounts to false and misleading advertising that sways consumers to buy the pricey bottled water.

The law firm Newport Trial Group filed the suit on December 20 in U.S. District Court in Santa Ana on behalf of Southern California resident Desiree Worthington, who is described as having purchased FIJI Water repeatedly in the past four years — a period that roughly coincides with the start of FIJI’s carbon-negative marketing campaign.

FIJI Water announced the campaign in November 2007 as part of a broader plan to make the bottling, packaging and transportation of the product more environmentally responsible.

 

(click to continue reading FIJI Water Sued Over Claim That Product is Carbon Negative | Reuters.)

The complaint says:

“Defendants’ carbon-negative claim is deceptive and misleading … reasonable consumers of FIJI water understand Defendants’ ‘carbon-negative’ claim as meaning that FIJI water’s current operations remove more carbon from the atmosphere than they release into it. This is simply not the case; in reality, FIJI water’s operations do not remove more carbon from the atmosphere than they release into it. Instead, they use a discredited carbon accounting method called ‘forward crediting.’

“To reduce their carbon footprint, corporations purchase carbon ‘offset credits,’ which is a generic term for any tradable certificate or permit representing the right of the purchaser to emit one ton of carbon dioxide. ‘Standard offset credits’ represent carbon reductions that have already taken place. By contrast, ‘forward offset credits’ represent carbon reductions that may or may not take place up to several decades in the future.”

And Mother Jones adds:

Despite selling, you know, water, Fiji Water is not the most transparent corporation. The company, the subject of a groundbreaking investigative feature we ran in 2009, is now the target of a lawsuit for deceptively marketing itself as “carbon-negative.” A US District Court class-action suit filed by a Newport, California, firm on behalf of a Santa Ana woman named Desiree Worthington accuses Fiji Water of using a practice known as “forward crediting”: essentially, giving yourself credit for carbon reductions that haven’t happened yet.

In the lawsuit, Worthington argues that she paid more for Fiji Water specifically because it advertised itself as a carbon-negative product. She says she expected that the “carbon-negative” label meant that Fiji was currently taking more carbon out of the environment than it was producing. This is consistent with the company’s view: Fiji Water claims on its website to have been “a carbon-negative brand” since 2008, “under which we will continue to offset 120% of our emissions” (emphasis mine). However, under the forward crediting model, the offsets do not need to be currently occurring, they can simply be anticipated actions. Indeed, Fiji Water has said in a press release that the offsets necessary to make it “carbon-negative” will not be realized until 2037.

(click to continue reading Fiji Water Sued for Greenwashing | Mother Jones.)

 

links for 2010-11-02

  • AutoZone wants to own the creative, all of it, regardless of who wins the account. That demand, becoming more common, has prompted at least one finalist — Havas’ Arnold in Boston — to bail two weeks ago. Interpublic Group’s McCann Erickson in Troy, Mich., remains in, though it told AutoZone that it won’t pitch on those terms, said sources.
    (tags: advertising)
    gra_bWinston1.jpg

Abandoned Schiltz Sign on West Grand

Abandoned Schlitz sign on West Grand

Taken with the newish Ina’s 1935 film addition to Hipstamatic. Located on a wall at the southwest corner of the Damen/Grand intersection. There are apparently less than ten of these Schlitz globe signs still existing in Chicago. Most are better preserved than this one. In fact, some might even be given “landmark” status.



The Schlitz brewing company of Milwaukee was the most prolific builder of tied houses in Chicago. Designed by the architectural firm of Frohmann & Jebsen, Schlitz tied houses are generally executed in a revival style such as Queen Anne or Baroque with varying levels of accuracy and detail. One common factor in most Schlitz tied houses are the distinctive globes encircled by a belt, as if Schlitz had a stranglehold on the world. Another common feature is the alternating red and cream face brick which can be found in different patterns.

(click to continue reading Tied Houses | Forgotten Chicago | Chicago History, Architecture, and Infrastructure..)

Like this one:

Schlitz Trade Mark

PBR 1844

PBR_1844.jpg

Ok, if you’re doing the math at home, 300 RMB is about $44 US, or looking at this from another angle, about $43 dollars more than a bottle of Pabst Blue Ribbon should cost, no matter where you are.

1844 was the year that the Pabst Brewing Company was established in Milwaukee, Wisconsin. In the US, the beer’s lack of pretension led to a recent upswing in popularity among hipsters.

With 1844, the brand seems to be targeting a different demographic in the Chinese market.

The ad copy (on the facing page) begins with comparisons to the finest of alcohols:

It’s not just Scotch that’s put into wooden casks. There’s also Pabst Blue Ribbon Beer 1844

Many world-famous spirits Are matured in precious wooden casks Scotch whisky, French brandy, Bordeaux wine… They all spend long days inside wooden casks

It goes on to describe how the premium wood and craftsmanship of the casks creates the beer’s wondrous color and flavor, and ends by calling Pabst “truly a treasure among beers.”

Does Pabst Blue Ribbon 1844 truly merit such comparisons? It’ll cost you around 300 RMB to try a bottle for yourself, according to a Beijing Youth Daily article from last November, when the product was launched.

The article quoted Ni Chunlin, head of Blue Ribbon Beer, which produced Pabst in China:

“China’s beer market has an annual sales volume of 40 million tons. So why is the price of beer always around 5 or 10 yuan?” … Ni Chunlin said that the release of Blue Ribbon 1844 is aimed at changing consumers’ ideas about beer. “The high-end market is occupied by baijiu and wine. Chinese people can afford to drink baijiu that costs tens of thousands, and I believe that a 300-yuan beer won’t be a problem either.”

(click to continue reading A blue-collar beer goes upmarket.)

Pabst Theater

Gulf Coast Tourism Biz Asks BP For Handout

Nicely done, tourism boards, begging for cash before the cleanup is even completed, much less paid for. How about BP stops the leak first, cleans up the leak second, pays the fishermen and other Gulf workers who have lost their livelihood third, and about a dozen other agenda items before spending money on advertising.

Meditation with Cyprus Trees

Even as BP struggles to control the oil spilling into the Gulf of Mexico and government authorities and scientists struggle to determine the extent of the environmental damage, Gulf Coast states have landed on a way for the oil company to start making amends: shoring up their tourism industry with advertising dollars.

Joe Raedle NO VACATION: Florida Gov. Crist said a campaign is ‘critical to our economic survival.’ Authorities in Mississippi, Alabama and Florida have turned to the energy giant to fund ad campaigns, fearing that their summer-tourism business will disappear as major media outlets continue to fill the news cycle with reports and images of the catastrophe. There’s a lot at stake. According to figures cited by the Environmental Protection Agency, the Gulf of Mexico’s shores and beaches stretching from Texas to Florida support a $20 billion tourist industry. “We just want to get the word out that we are open for business,” said Kenneth Montana, president of the Harrison County Tourism Commission, the convention and business district bureau on the Mississippi Gulf Coast.

(click to continue reading Gulf Coast’s $20B Tourism Biz Asks BP to Foot Ad Bill – Advertising Age – News.)

But hey, if BP is just handing out money, I’ll take some too. Where do I sign up? 

Farewell, Facebook

Here’s why I’m selectively changing a lot of my information in Facebook – faking my demographic details and so forth – Facebook wants so desperately to make a dollar off of my data, they have become skeevy, and untrustworthy. I’m old enough that there isn’t too much that is embarrassing in my Facebook profile, but I don’t every corporation in America to have access to my information without my permission1

Nothing remains from the past

The chorus of pro-privacy, anti-Facebook bloggers is getting louder. Facebook wants to keep track of everything you “like” — all over the Web and even in the real world. McDonald’s has signed on as Facebook’s first geolocation partner. Whatever that means. The Observer has a deeper relationship with my Facebook page than my best friend. Today I’m deactivating my account. Here’s why.

Then I stumbled upon a list of the various third-party groups that have access to my account. In all, there were 32, including the makers of “Which Jane Austen heroine are you?” (I’m Fanny Price), The Awl, a snarky, high-brow commentary site, and Business Insider. The latter two I didn’t recall approving. The media sites, I discovered, were installed automatically when I browsed their websites while logged in to Facebook. Jane Austen, I’m afraid, I must take responsibility for. Reports are unclear as to what information applications can pull from your account. Some warn that developers have broad access and do not distinguish between what you mark as public and private, and some quizzes even get access to friends’ information.

Considering Facebook’s track record of shifting privacy settings, which the Electronic Frontier Foundation wraps up here, and you can get a visual sense of here, it seems pretty much guaranteed that user control over personal information will only get weaker. At the same time, Facebook is collecting new data based on user browsing habits across the Web. Facebook founder Mark Zuckerberg recently unveiled Facebook’s “Connect,” a tool integrated with sites across the Web so users can “like” everything from articles on major news sites such as The Washington Post, to items for sale on retailer sites. Those connections are public, and if you don’t like it, Facebook has this advice to offer: “If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.”

At the same conference, Zuckerberg also announced that the company will let third parties store information longer (previously, outside developers could store user information for no longer than 24 hours). So not only do we have to worry about Facebook’s policy; we also have to worry about the huge ecosystem of parties that hold Facebook data.

(click to continue reading Farewell, Facebook | The American Prospect.)

One could just delete one’s Facebook account, or take the guerrilla warfare route, and make lots of false data points. The latter option sounds more fun, actually.

Senator Al Franken of all people, with the help of The Consumerist, has published some detailed instructions on how to modify your Facebook privacy settings, which at the very least you should glance at.

Footnotes:
  1. such as, if I purchase a new Nikon, I’ve given Nikon permission to update their records of me, and so on. McDonald’s on the other hand, shouldn’t have any information about me as I haven’t stepped into one of their restaurants in decades []