Upgrading Mac Pro 2010 With New Graphic Card and SSD Drives

New expensive cheese grater

My beloved desktop Mac – a Mac Pro 5,1 – started exhibiting signs of an impending graphic card failure. After a few hours of use, patterns of visual artifacts made of little squares would fill the screen, the mouse curser would be replaced with text, and then the computer would become unresponsive. I could still use the various shared hard drives via other Macs on my Local Area Network, but eventually I would have to do a forced reboot1.

Mac Pro graphics card failure (probably)

A hard reboot like that is not ideal for many reasons, including potentially corrupting databases like my Lightroom catalog or my DEVONThink database or other issues. Luckily, I don’t think that happened, but it certainly was a risk. Eventually the graphic card probably wouldn’t recover after a failure, so I purchased a new2 card with a GPU.

The Mac Pro 5,1 aka The Cheese Grater, is a beloved Mac because it was engineered to be opened up and upgraded. The whole side panel pops off smoothly, the internal components are accessible, and some slide out if you need them to. I miss that era, to be honest, when computers were designed to be tinkered with. The current version of Apple locks away most components from casual tinkerers like myself, which is probably why I didn’t invest more money and upgrade the entire machine to a newer, in warranty, model, but instead just repaired the soon to be broken part.

I attribute this to Steve Jobs being involved in the design of the original Mac Pro, who knows, maybe even Jony Ive gave useful ideas? Whatever, the Mac Pro 5,1 is a delightfully engineered computer.

Opening Mac Pro Step 1

While I was in the mode, I decided to also replace one of the four internal “spinning” hard drives with a newer SSD style drive. My plan is to use it as the boot drive, once I’ve used Shirt Pocket’s SuperDuper! to copy all of the files from my current boot drive. This is taking forever and a day because I’m a digital packrat, and foolishly started copying before culling out some fluff that I don’t need on either drive. Oh well…

Again, the new part installed in minutes because the Mac Pro 5,1 was engineered to make installing and/or replacing hard drives easy – there are drive bays which just pop out when you toggle a physical switch, then just 4 little screws to put in the new SSD, push it back into the drive bay, and Bob’s Your Uncle

The plan is also to upgrade the Mac’s OS to Catalina3, maybe, or even just Mojave4 from High Sierra5, the currently installed OS sometime later this week. I have another SSD to install, this will hold my digital photography files and work files, replacing a “spinning” hard drive that currently is the repository for those.

Mac Pro opened

Final thought, my dual monitor setup isn’t going to work right away as I have to buy yet another dongle, a somewhat rare MiniDisplay Female to HDMI Male connector. I ordered one, reluctantly, knowing I’ll probably find a dongle somewhere in my messy office a day later. ¯\_(ツ)_/¯

—–

Update 2/21/22

This turned out to be a more complicated project than anticipated because I didn’t follow the correct steps in order. I had to start over. Projects like this really makes one appreciate all the helpful information available on the internet. I was not a trailblazer in figuring this complicated process out, I’d bet most of the information was 5 or 10 years old, but still useful for me!

Here is what I did yesterday:

  1. Take out the Metal-supporting new graphics card, and install the old OEM card.
    1. The old card was a weird design for a factory installed card. It has an elongated plastic ring to the side which makes it too long, almost, to fit into the designated space. I really had to struggle to get it to fit, and as far as I can tell, there is no purpose for this design, at least for a Mac Pro 5,1. Maybe for some other computer? But weird because the card itself is short, only the sled holding the card was super long.
    2. the new card takes more power, luckily, there is an extra source of power just for this reason. Thanks Apple!
  2. Put a new HD (spinning) in sled, format, and do a fresh install of High Sierra from this Apple page. I don’t know if I really needed to do this, but I had a spare hard drive, and an empty slot to install it, so why not.
  3. Turn off SIP – this is where I got stuck earlier because the new graphics card doesn’t include a boot screen
    1. Reboot, holding ⌘-R6 to boot into Recovery Mode. This takes a moment, but eventually worked
    2. Load Terminal under the Utilities Menu
    3. Type: csrutil disable
    4. Reboot
  4. Install openCore following the simple steps7
  5. Remove old card, put new graphics card back in
  6. Update to OS Mojave via this Apple page on the new SSD drive
    1. Required updating firmware
    2. Load Install Mojave app
    3. Shut down
    4. Hold the power button for 2-3 minutes until the power light started to flash, and then a loud beep meant the firmware was updating
    5. I walked away, when I came back, I was at the High Sierra login screen
    6. Loaded the Install Mojave app again, and initiated the upgrade, easy peasy!

Right away after my first few moments in Mojave, 9 apps from the Apple App store wanted to update, plus several other apps not purchased from the Apple App store also. Yayyyy…

I may stay in Mojave for a while, looking at the Wikipedia chart of what Apple apps are included, I want to keep using iTunes instead of updating to Music. I’ve used both apps for a while now, and I still think iTunes is the better, more stable app. There is a hack to enable iTunes to be run on a newer MacOS, but I’ll wait a while for that.

Spending hours on a project like this is not wasted time, if the end result is successful. One feels a sense of satisfaction when the job is finished.

Footnotes:
  1. by holding the power key for 30 seconds []
  2. better, newer, faster, more capable []
  3. 10.15 []
  4. 10.14 []
  5. 10.13 []
  6. Command and R []
  7. What is openCore? “OpenCore is an advanced boot loader program that expands the hardware compatibility of macOS by injecting key data into memory” []

Apple Watch Won’t Launch Siri After I Upgraded iPhone

Byte Magazine - Apple Watch prototype

I posted a help request to TidBITS last night because Siri wouldn’t launch on my newest iPhone after I switched telecoms.

TidBITS Talk – TidBITS Talk:

I upgraded my iPhone recently and switched carriers, but now my Apple Watch (Series 5, running WatchOS 8.5.1) no longer will connect to Siri (or Shazam) but seems to be able to communicate with iPhone. I can receive calls on the watch, I can see what music is playing on the phone, etc., I receive alerts from various apps, and texts. But if I ask Siri to do something from the Watch itself, it fails eventually.

I’m having trouble with the connection. Please try again

Other than nuking everything on the watch, what else should I try?

(click here to continue reading Apple Watch Won’t Launch Siri After I Upgraded Iphone – TidBITS Talk – TidBITS Talk.)

The answer was simple! Restart the watch by holding the side button for a while, swiping the “power off” button. 

Lesson learned – always reboot first when problems arrive.

Thursday Leftovers – Plate 7

If I wasn’t such a lazy blogger, these would be full-blown posts, interspersed with actual thoughts of mine, but I am, so belly up to the blog bar…

https://i0.wp.com/farm8.staticflickr.com/7310/28082730795_2210a259c3_z.jpg?resize=640%2C480&ssl=1

Shortly after Snyder became owner, the Skins lobbied the Prince George’s County authorities to authorize a ban on all pedestrians from entering the grounds of Jack Kent Cooke Stadium (renamed FedExField after the delivery firm offered Snyder $205 million), even on public sidewalks. No public hearings were held before the ban went into effect. There was essentially no public transportation to the games, so the ban meant fans had no choice but to drive and park in the Snyder-owned lots.

Pedestrian ban/parking monopoly in hand, Snyder jacked the parking rate up from $10 to $25.

Szymkowicz found out about the ban after a friend had given him a pass to sit in the owner’s suite for a Washington/Dallas game at FedEx in 2001, but didn’t have a parking pass. Not wanting to pay $25 for a free ticket, Szymkowicz parked for free at Landover Mall, located about a half-mile from FedEx Field’s front entrance, and walked over, only to be told by police that walking into the stadium was against the law.

The county’s ban was repealed in October 2004. Szymkowicz not only had beaten Snyder, he’d also exposed the owner, who’d positioned himself as an everyfan when he bought the team, as the anti-fan phony he was.

Snyder got up to his old parking tricks again soon, however. Only the venue had changed.

(click here to continue reading The Atlanta Braves Borrowed Their Parking Scam From Dan Snyder.)

Bowers & Wilkins
Bowers & Wilkins headphones, one of many audio devices using a 3.5mm jack in my home or office

Damn, I hope Apple doesn’t remove the 3.5mm headphone jack. I have too many third-party headphones, speakers, musical instruments, etc. that wouldn’t connect anymore. Dongles are irritating to keep track of, and as Jason Snell writes, there doesn’t seem to be any real benefit to removing the headphone jack, not that anyone has come up with anyway.

Is Apple removing the headphone jack from the iPhone? Nobody really knows, though rumors have swirled for quite a while now. A recent exchange between Nilay Patel and John Gruber returned this debate to the foreground last week.

Of course, the truth is that it’s very hard to talk about this rumor in the absence of actual information. Any move like this by Apple would be accompanied with a raft of other information, including Apple’s rationale, any new features enabled by the removal, and of course adapters for existing hardware. In the absence of all that, people are able to fill in the blanks with bogeymen or rainbows depending on their point of view.

Before digging into the possible reasons for the move, it’s worth mentioning why this is such a hot-button issue in the first place. It’s all about inconvenience. As a standard that’s been around for more than a hundred years, there are a massive number of devices that support the 3.5mm headphone jack. Not just phones and tablets, but computers and amplified speakers and mixers and pretty much any other device in existence that can play audio.

There’s no doubt that if Apple were to remove the headphone jack, there would be some sort of adapter to allow headphones and speakers with headphone plugs to get audio out of an iPhone. But of course, adapters cost money and are easily lost or forgotten and can be bulky and annoying.

(click here to continue reading Searching for a good reason to remove the headphone jack – Six Colors.)

Debt is a finger laying on the scale of the economy. If a college education, for instance, didn’t cost so much, perhaps more small businesses could be launched… 

Young people very well may lead the country in entrepreneurship, as a mentality. But when it comes to the more falsifiable measure of entrepreneurship as an activity, older generations are doing most of the work. The average age for a successful startup-founder is about 40 years old, according to the Kauffman Foundation, a think tank focused on education and entrepreneurship. (In their words, one’s 40s are the “peak age for business formation.”)  The reality is that the typical American entrepreneur isn’t that hover-boarding kid in a hoodie; it’s his mom or dad. In fact, the only age group with rising entrepreneurial activity in the last two decades is people between 55 and 65.

So, why hasn’t Millennial entrepreneurship kept pace with either media expectations or past generations?

The answer begins with more debt and less risk-taking. The number of student borrowers rose 89 percent between 2004 and 2014, as Lettieri said in his testimony. During that time, the average debt held by student borrowers grew by 77 percent. Even when student debt is bearable, it can still shape a life, nudging young people toward jobs that guarantee a steady salary. Entrepreneurship, however, is a perilous undertaking that doesn’t offer such stability. There is also some evidence that young people’s appetite for risk-taking has declined at the same time that their student debt has grown. More than 40 percent of 25-to-34-year old Americans said a fear of failure kept them from starting a company in 2014; it 2001, just 24 percent said so.

The rarity of Millennial entrepreneurs doesn’t just deflate a common media myth—it could have lasting consequences for the competitiveness of the American economy. Although venture-capital investment has grown in the last decade, the majority of “startups” are really what most people consider “small businesses.” A new bodega, coffee shop, or small construction firm doesn’t seem like a radical act of innovation. But the government considers such companies to be startups, and they’re getting rarer as a handful of large firms dominate each sector of the U.S. economy. Three drug stores—CVS, Walgreen’s, and Rite Aid—own 99 percent of the national market. Two companies—Amazon and Barnes & Noble—sell half of the country’s books. If it is not quite a new Gilded Age for America’s monopolies, it is certainly a new dawn for its oligopolies.

(click here to continue reading The Myth of the Millennial Entrepreneur – The Atlantic.)

Go Teach All Nations
Go Teach All Nations

If you call yourself a Christian, and you enthusiastically support Donald Trump, you are a hypocrite. Plain and simple.

Those who believe this is merely reductionism should consider the words of Jesus: Do you have eyes but fail to see and ears but fail to hear? Mr. Trump’s entire approach to politics rests on dehumanization. If you disagree with him or oppose him, you are not merely wrong. You are worthless, stripped of dignity, the object of derision. This attitude is central to who Mr. Trump is and explains why it pervades and guides his campaign. If he is elected president, that might-makes-right perspective would infect his entire administration.

All of this is important because of what it says about Mr. Trump as a prospective president. But it is also revealing for what it says about Christians who now testify on his behalf (there are plenty who don’t). The calling of Christians is to be “salt and light” to the world, to model a philosophy that defends human dignity, and to welcome the stranger in our midst. It is to stand for justice, dispense grace and be agents of reconciliation in a broken world. And it is to take seriously the words of the prophet Micah, “And what does the Lord require of you but to do justly, and to love kindness and mercy, and to humble yourself and walk humbly with your God?”

Evangelical Christians who are enthusiastically supporting Donald Trump are signaling, even if unintentionally, that this calling has no place in politics and that Christians bring nothing distinctive to it — that their past moral proclamations were all for show and that power is the name of the game.

The French philosopher and theologian Jacques Ellul wrote: “Politics is the church’s worst problem. It is her constant temptation, the occasion of her greatest disasters, the trap continually set for her by the prince of this world.” In rallying round Mr. Trump, evangelicals have walked into the trap. The rest of the world sees it. Why don’t they?

(click here to continue reading The Theology of Donald Trump – The New York Times.)

Cell phone-iphile
Cell phone-iphile

Speaking of carelessness:

New Jersey governor Chris Christie, is yet again facing scrutiny for his involvement in the 2013 George Washington Bridge scandal. In the latest “Bridgegate” twist, the New Jersey governor can’t account for the phone he used to send text messages when the bridge was partially shut down—allegedly as political retribution—and during the subsequent legislative hearings, which could harm the failed presidential candidate’s chances of getting tapped for the No. 2 job.

Two of Christie’s former allies, Bridget Anne Kelly and Bill Baroni, are pushing prosecutors to introduce more evidence ahead of their criminal trial in September. Facing charges related to the lane closures, which created a days-long traffic jam roughly two and a half years ago, the duo is seeking the cell phone used by Christie during the scandal, but both the governor and federal prosecutors say they don’t know where it is. Gibson Dunn, the law firm Christie hired for the case, said it returned the phone after clearing the politician in the case, but did not specify to whom it was returned, Bloomberg reports.

News of Christie’s missing cell phone comes less than a day after F.B.I. director James Comey labeled Hillary Clinton “extremely careless” in her use of her private e-mail server while secretary of state, though he stopped short of recommending that criminal charges be brought against her. During his bid for president, Christie—who has allegedly filled the position of The Donald’s “manservant”, among other campaign roles—was quick to condemn Clinton for her e-mail practices. Now, it seems the governor’s national aspirations could be derailed by his own scandal. With a Bridgegate-saddled Christie on the ticket, Trump’s attacks on the former secretary of state would be weakened and introduce further ethical issues to the presumptive G.O.P. nominee’s campaign.

(click here to continue reading “Manservant” Chris Christie Can’t Find His Bridgegate Cell Phone | Vanity Fair.)

Your Confidence Might Be Shattered
Your Confidence Might Be Shattered

and speaking of idiots:

Trump currently dismisses climate change as a hoax invented by China, though he has quietly sought to shield real estate investments in Ireland from its effects.

But at the Republican presidential contender’s Palm Beach estate and the other properties that bear his name in south Florida, the water is already creeping up bridges and advancing on access roads, lawns and beaches because of sea-level rise, according to a risk analysis prepared for the Guardian.

In 30 years, the grounds of Mar-a-Lago could be under at least a foot of water for 210 days a year because of tidal flooding along the intracoastal water way, with the water rising past some of the cottages and bungalows, the analysis by Coastal Risk Consulting found.

Trump’s insouciance in the face of overwhelming scientific evidence of climate change – even lapping up on his own doorstep – makes him something of an outlier in south Florida, where mayors are actively preparing for a future under climate change.

Trump, who backed climate action in 2009 but now describes climate change as “bullshit”, is also out of step with the US and other governments’ efforts to turn emissions-cutting pledges into concrete actions in the wake of the Paris climate agreement. Trump has threatened to pull the US out of the agreement.

And the presidential contender’s posturing about climate denial may further alienate the Republican candidate from younger voters and minority voters in this election who see climate change as a gathering danger.

(click here to continue reading Water world: rising tides close in on Trump, the climate change denier | US news | The Guardian.)

Until next time…

Apple Response To National Center for Public Policy Research Re Climate Change

Apple Store with Tree
Apple Store with Tree

From Apple, Inc.’s 2015 Proxy Statement is this proposal from conservative think tank, The National Center for Public Policy Research. We’re quoting the proposal, and Apple’s response to it (which boils down to a long-winded no, are you crazy?, for many reasons). This think tank exists mostly for the task of “dispelling the myths of global warming by exposing flawed economic, scientific, and risk analysis”, and to publicly scold corporations that drop support for ALEC, so you can imagine why they are pressuring Apple. For the lolz, of course. And to support their corporate masters…

On page 62 of the Proxy Statement:

Proposal No. 5 – Shareholder Proposal The Company has been advised that The National Center for Public Policy Research, 501 Capitol Court, N.E., Suite 200, Washington, D.C 20002 (the “NCPPR”), which has indicated it is a beneficial owner of at least $2,000 in market value of the Company’s common stock, intends to submit the following proposal at the Annual Meeting: Risk Report

and the proposal:

WHEREAS, The Securities and Exchange Commission has recognized that climate change regulations, policy and legislation pose a business risk to companies. One risk is that federal, state and/or local government policies, adopted in whole or in part due to climate change concerns, that subsidize renewable energy and upon which company business plans rely may be repealed or altered. These changes in policy may be significant, and may come with little advance notice to the company.

RESOLVED: Shareholders request that the Board of Directors authorize the preparation of a report, to be issued by December 2015, at a reasonable cost and excluding proprietary information, disclosing the risk to the company posed by possible changes in federal, state or local government policies in the United States relating to climate change and/or renewable energy.

concluding with

Apple Inc. has made renewable energy a priority. The Wall Street Journal reported on September 17, 2013, “Apple Inc. now gets 16% of its electricity from solar panels and fuel cells that run on biogas.” One state in which Apple has significant renewable energy investments is North Carolina, which may soon repeal its law providing advantages for renewable energy production, following a report by two think-tanks concluding that this law will cost state consumers $1.845 billion between 2008 and 2021. Subsidies and policies favorable to renewable energy also are being challenged in other states and also at the federal level, where renewal of the approximately $12 billion wind production tax credit (PTC) is challenged annually and in the past has only been renewed at the very last minute, following closed-door negotiations by lawmakers. The PTC’s future is impossible to predict. 

Apple Logos
Apple Logos

Apple’s response:

The Company’s Statement in Opposition to Proposal No. 5 The Board recommends a vote AGAINST Proposal No. 5. This proposal would result in the production of a narrowly focused report that would yield an incomplete and therefore inaccurate analysis of the Company’s exposure to risks associated with changes in government policies with respect to climate change and renewable energy. In effect, the proponent is asking the Company to spend valuable time and limited resources analyzing hypothetical changes in U.S. federal, state or local governmental policies. The Company has already presented an analysis of the risks and opportunities associated with climate change on its website at www.apple.com/environment/climate- change and in its public filings with the SEC, as well as in a shareholder-requested and industry- recognized reporting tool, the CDP questionnaire.

and continues:

The additional report would therefore provide little to no additional value. As explained on its website, the Company believes climate change caused by emissions from burning fossil fuels is a real problem, and has committed to reducing the Company’s carbon footprint.

The Company also provides detailed information on its renewable energy and sustainability efforts in its annual Environmental Responsibility Report, available online at www.apple.com/environment/reports.
In 2014, the Company also provided detailed responses to the CDP questionnaire. Those responses, requested by shareholders, outline the Company’s views on the risks and opportunities of dealing with climate change. The report requested by the proponent would focus on one domestic aspect of climate change potential risk.

This approach distorts the global realities of climate change risk for the Company and its shareholders. The Company continually evaluates its reliance on both traditional and alternative energy sources and regularly makes decisions to mitigate the Company’s exposure to potential price increases, supply shortages and changes to federal, state and local government policies related to the environment. The Company’s public filings and reports already provide substantial disclosure regarding the Company’s approach to renewable energy and sustainability.

For example, with respect to regulatory risks, the Annual Report included a risk factor entitled “The Company is subject to laws and regulations worldwide, changes to which could increase the Company’s costs and individually or in the aggregate adversely affect the Company’s business.” This risk factor specifically addresses potential changes in laws and regulations, which could “make the Company’s products and services less attractive to the Company’s customers, delay the introduction of new products in one or more regions, or cause the Company to change or limit its business practices.”

The report requested by the proposal would not, in substance, provide any more meaningful detail than the Company’s existing disclosures nor would it justify the use of significant resources associated with preparing such a report. The Company believes that the fulsome disclosure already publicly available in the Company’s public filings and on the Company’s website are more than adequate to address the underlying issues outlined in the proposal. The Company also believes that producing the report requested by the proposal would not be an efficient use of Company resources nor an effective way to protect shareholder value.

Let’s hope this proposal fails. I voted against it1

Footnotes:
  1. I once bought 11 shares of Apple with some extra money I made, I only regret I didn’t purchase more, especially as these shares have risen dramatically in value, and then split seven-for-one in 2013. If I had bought more Apple shares when they were $85 instead of paying health insurance, for instance, maybe I could have some money in the bank… []

iTunes 12 Syncing Is Broken Beyond Belief

Hello Would You Like To Restore Your iPhone Again
Hello Would You Like To Restore Your iPhone Yet Again?

Kirk McElhearn, a long-time Mac columnist, adds his voice to the chorus of iPhone owners dismayed with iTunes 12 and iOS 8.

Now, syncing an iOS device—iPhone, iPad, or iPod—is too often an ordeal. And it is because it’s become untrustworthy. Will the sync work at all or will your content disappear and be transformed into something that fills the amorphous “Other” category in iTunes’ capacity bar. Will all of your content sync or just your music, or music, or apps?

Sync problems between iTunes and iOS devices are all too common. (See the last thirty days of posts in Apple’s support forums about iTunes sync issues.) In a way, this may be a predictable side effect of Apple’s push to online services. The company wants everything to be in the cloud, and it would prefer that you buy all your music and movies from there as well. Local syncing isn’t really a part of that plan and so may be treated as an afterthought. The difficulty is that not all users are right for the cloud model. For those with large iTunes libraries, or with limited broadband bandwidth, cloud storage simply isn’t usable.

Given that, it’s time to revisit local syncing. In its current state, iTunes syncing is broken and it can only be fixed by Apple.

Apple needs to fix syncing. While users who don’t sync their iOS devices in this way aren’t affected by these issues, those people with small and large iTunes libraries alike report syncing problems. It’s frustrating, and the fact that there’s no way to find out what’s wrong makes it even more so. In an ideal world iTunes would have some kind of sync log or sync diagnostic tool, akin to the Network Diagnostics utility, that would help ferret out problems and let people get on with enjoying their media.

(click here to continue reading iTunes syncing is broken: Apple, please fix it | Macworld.)

 iPhone 6 and iOS 8 restore number 12
iPhone 6 and iOS 8 restore number 12

I’ve written at least once about my frustrations with syncing, and by my count, I’ve had to restore my iPhone 6-minus at least ten times since I got it last fall. Ten times! New Year’s Eve1 was number eleven, and for some reason2 the PIN I used yesterday would not unlock my iPhone today. Since I have Find my iPhone turned on, I was unable to restore directly via my Mac, and had to log on to https://www.icloud.com/#find, and remotely wipe the iPhone. 

Sync Music 2015-01-01 at 12.10.18 PM

Restore Number 12 finally began, and because I use my iPhone for more than just a phone, the syncing takes for freaking ever3, and I probably won’t have use of a phone for several hours. 

Sure there are much worse problems in the world, but iPhone owners want devices that we spend thousands of dollars annually4 on to actually work. Currently, the iTunes 12/iOS 8 platform is not up the usual Apple standards. Constantly having to reinstall the software is not customer-friendly.

Restoring iPhone From Backup 2015-01-01 at 11.33.01 AM

Syncing photos 2015-01-01 at 12.09.28 PM

Syncing apps 2015-01-01 at 12.24.52 PM

Footnotes:
  1. yesterday, 12/31/2014 []
  2. fat fingers, or the beginning stages of a good buzz, or Jony Ive’s sense of humor, whatever []
  3. between 4-5 hours, plus time to reset Apple ID, iCloud, the thumbprint, Apple Pay, etc. []
  4. the device itself, the monthly bill, the apps and songs and etc. []

Apple Easily Wins iPod Antitrust Trial

Tech Graveyard
Tech Graveyard.

Briefly, since we marveled at this ridiculous lawsuit recently, the iPod DRM Class Action litigation lost in front of a jury:

A jury ruled in favor of Apple Inc. on Tuesday in a class-action lawsuit that accused the technology giant of violating antitrust laws by suppressing competition for its iPod music players.

After deliberating for only a few hours, an eight-person jury in U.S. District Court in Oakland, Calif., found that Apple’s iTunes 7.0 was a genuine product improvement, and therefore not a violation of antitrust laws. The decision was unanimous.

The plaintiffs had said Apple made changes to its iTunes music service so that iPods wouldn’t operate with other companies’ products, driving up the cost of the devices. The plaintiffs, representing an alleged eight million harmed consumers, were seeking $350 million in damages, which could have been tripled under antitrust laws.

(click here to continue reading Apple Wins iPod Antitrust Trial – WSJ.)

Dead 4G iPod
4G iPod

Another amusing part of this trial was that the original plaintiffs were thrown out since they didn’t even own iPods during the time in question. Embarrassing for the plaintiffs’ legal team, and a ridiculous waste of the court’s docket…

The lawyers fighting Apple in a class-action lawsuit involving iPods have managed to do a few remarkable things: They persuaded a judge to bring a decade-old lawsuit to trial here last week, for one. They even managed to drag the famous Steve Jobs into giving a videotaped testimony shortly before he died three years ago.

But they have one big problem: Their case has no plaintiff.

A federal judge on Monday disqualified the only remaining plaintiff in the case, Marianna Rosen of New Jersey, after Apple’s lawyers successfully argued that she did not even buy any iPods for which she is seeking damages.

The judge appeared annoyed about the discrepancies with Ms. Rosen’s iPods and scolded the plaintiff lawyers for failing to do their homework. Another plaintiff in the case dropped out last week.

 …

Last week, Ms. Rosen testified that she had bought two iPods: an iPod Nano in the fall of 2007 and an iPod Touch in December 2008. Apple’s lawyer asked whether Ms. Rosen kept receipts for her purchases. Ms. Rosen said she probably did not have the paper receipts, but later said her iPod Touch was in her bag.

Apple’s lawyers looked up the serial number of Ms. Rosen’s iPod Touch and found records showing it was bought in July 2009. The class action seeks damages for iPods bought from September 2006 to March 2009. So this iPod Touch missed the cutoff.

Apple’s lawyers last Wednesday pointed out the discrepancy about Ms. Rosen’s iPod Touch in a letter to the judge. They also raised similar concerns about the second plaintiff’s iPod purchases. On Friday, the second plaintiff dropped out of the case, leaving Ms. Rosen as the lone plaintiff.

Ms. Rosen’s lawyers then provided Apple a receipt showing two iPod purchases made in September 2008. But Apple pulled up its copy of the receipt for those iPods, which indicated they were bought by the Rosen Law Firm, the firm owned by Ms. Rosen’s husband. Apple’s lawyers argued that these were not iPods bought directly by Ms. Rosen, and therefore she could not claim injury.

(click here to continue reading Setback for iPod Class-Action Lawsuit as Sole Plaintiff Is Disqualified – NYTimes.com.)

iPod Classic Returned From The Dead
iPod Classic  

Just ridiculous from the beginning. Speaking as a consumer who owned an iPod during this time, and could prove it, the litigation is (was?) groundless – I played music from many sources on my iPod without issue. And it would be like suing a CD manufacturer because some moron bought an 8-track tape and stuck it in a CD player, and the 8-track didn’t play. Is it the responsibility of the CD manufacturer to play every kind of music format ever created? No, this case was a joke.

Robbins Geller Rudman & Dowd should lose their license to practice law…

Bonney Sweeney, the antitrust attorney at Robbins Geller Rudman & Dowd who claims to represent the interests of 8 million aggrieved Apple customers, now represents nobody but a roomful of lawyers.

On Monday, Sweeney lost her last plaintiff, a resident of New Jersey named Marianna Rosen. It turns out the “supracompetitive” price Rosen claims to have paid in 2008 for an iPod (“greater than she would have paid, but for the antitrust violations alleged herein”) was charged to her law firm’s credit card.

(click here to continue reading How dumb is this Apple iPod antitrust suit?.)

Nano gift

iPod Nano 

Especially since this is their second bite of the apple…

After a judge rejected Version 1.0 of the lawsuit, CNET says, lawyers changed their tune to accuse Apple of making software updates that kept rival music stores off the iTunes platform.

This is typical in class-action land. As with any repeated game, class-action lawyers are a well-defined group of players who must establish a reputation for fighting hard in every case and racking up as much expenses on the defense side as they can, in order to induce companies to come to the settlement table. That’s where they make their money, and the convenient fiction that they are suing on behalf of consumers collapses as they get down to the real negotiations, which are over the fee they will be paid without any objections from their supposed opponents across the table.

But for the whole process to work, they still need clients. And those clients must have a case. Defense lawyers have slowly but steadily woken up to the fact that those clients often come with baggage — Bill Lerach, the founder of the predecessor to Robbins Geller, went to jail for paying his clients to appear in securities class actions — and they are digging into their backgrounds to find out if they can even serve as plaintiffs. This must strike some plaintiff lawyers as strange, since everybody knows the “client” is just a vehicle for assembling a case that often is already loaded in their computer, ready to be filed. But it’s the law

(click here to continue reading Whoops! No Plaintiff! Apple Tells Court iPod Owner Isn’t In Class She Represents.)

Mirrored

The current case involving iPods is complex, having evolved significantly since the original January 2005 filing. The suit initially alleged that Apple broke the law by restricting owners of its iPod to songs purchased only through iTunes. A court deemed that legal, however, and the plaintiffs have since altered the suit, alleging instead that Apple made a series of software updates to iTunes specifically designed to shut out competing music stores’ ability to load their songs onto iPods.

The case will aim to determine what effect Apple’s FairPlay technology — a so-called digital rights management tool that acts like a watermark made of code — had on the market for MP3 players when it restricted iPod owners to iTunes and how to interpret Apple’s behavior in protecting FairPlay using software updates. Apple refused to license FairPlay to competing music stores and would not allow other MP3 players to connect to iTunes.

Apple’s Isaacson says the iTunes 7.0 and 7.4 updates were designed to improve security and purposefully keep third parties like RealNetworks, which Apple still considers a hacker, out of its system. “Harmony was outdated when FairPlay was updated. All Apple was doing was updating FairPlay,” he said. “That’s what happens when you reverse engineer the product and there’s an update of that architecture.”

Neither RealNetworks nor any of the retailers named in the suit, including Best Buy and Walmart, have filed suits of their own. RealNetworks executives will not appear as witnesses.

(click here to continue reading Apple misled iPod owners, plaintiffs allege at class action trial – CNET.)

Tech and Media Companies Back Microsoft in Email Seizure Case

Over Under Sideways

Good for Microsoft, and good for the tech industry to rally behind Microsoft1

A broad array of organizations in technology, media and other fields rallied on Monday behind Microsoft’s effort to block American authorities from seizing a customer’s emails stored in Ireland.

The organizations filing supporting briefs in the Microsoft case included Apple, Amazon, Verizon, Fox News, National Public Radio, The Washington Post, CNN and almost two dozen other technology and media companies. A cross-section of trade associations and advocacy groups, from the American Civil Liberties Union to the United States Chamber of Commerce, and 35 computer scientists also signed briefs in the case, which is being considered in New York by the United States Court of Appeals for the Second Circuit.

“Seldom do you see the breadth and depth of legal involvement that we’re seeing today for a case that’s below the Supreme Court,” Bradford L. Smith, Microsoft’s general counsel, said in an interview.

The case involves a decision by Microsoft to defy a domestic search warrant seeking emails stored in a Microsoft data center in Dublin. Microsoft has argued that the search warrant could provide a dangerous precedent that is already leading to privacy concerns among customers. The case is especially relevant, the company says, to customers who are considering conducting more of their electronic business in the cloud.

(click here to continue reading Tech and Media Companies Back Microsoft in Privacy Case – NYTimes.com.)

Even the Faux Walls have eyes
Even the Faux Walls have eyes

You know who isn’t mentioned here or at Microsoft’s public blog page for this case? Google. I wonder why? Seems like a pretty high profile case to be siding with the US DOJ instead of privacy advocates.

Today represents an important milestone in our litigation concerning the U.S. Government’s attempt to use a search warrant to compel Microsoft to obtain and turn over email of a customer stored in Ireland. That’s because 10 groups are filing their “friend of the court” briefs in New York today.

Seldom has a case below the Supreme Court attracted the breadth and depth of legal involvement we’re seeing today. Today’s ten briefs are signed by 28 leading technology and media companies, 35 leading computer scientists, and 23 trade associations and advocacy organizations that together represent millions of members on both sides of the Atlantic.

We believe that when one government wants to obtain email that is stored in another country, it needs to do so in a manner that respects existing domestic and international laws. In contrast, the U.S. Government’s unilateral use of a search warrant to reach email in another country puts both fundamental privacy rights and cordial international relations at risk.  And as today’s briefs demonstrate, the impacts of this step are far-reaching.

Today’s briefs come from:

Leading technology companies such as Verizon, Apple, Amazon, Cisco, Salesforce, HP, eBay, Infor, AT&T, and Rackspace. They’re joined by five major technology trade associations that collectively represent most of the country’s technology sector, including the BSA | The Software Alliance and the Application Developers Alliance. These groups raise a range of concerns about the significant impact this case could have both on the willingness of foreign customers to trust American technology and on the privacy rights of their customers, including U.S. customers if other governments adopt the approach to U.S. datacenters that the U.S. Government is advocating here.

Seventeen major and diverse news and media companies, including CNN, ABC, Fox News, Forbes, the Guardian, Gannett, McClatchy, the Washington Post, the New York Daily News, and The Seattle Times. They’re joined by ten news and media associations that collectively represent thousands of publications and journalists. These include the Newspaper Association of America, the National Press Club, the European Publishers Council, and the Reporters Committee for Freedom of the Press. These organizations are concerned that the lower court’s decision, if upheld, will erode the legal protections that have long restricted the government’s ability to search reporters’ email for information without the knowledge of news organizations.

(click here to continue reading Business, Media and Civil Society Speak Up in Key Privacy Case – The Official Microsoft Blog.)

Footnotes:
  1. not a sentence I’d thought I’d type []

Class Action Madness Against Apple’s iPod

iPod beach joy
iPod Original Model.

To be blunt, this is bullshit.

The latest case to bring Mr. Jobs’s spirit into a courtroom is set to begin on Tuesday in Oakland, Calif. It is a class action involving older iPods, which played only songs sold in the iTunes Store, or those downloaded from CDs, not music from competing stores. The plaintiffs are consumers who say Apple violated antitrust law because to keep their music, people had to stay with the iPod, and buy higher-priced ones rather than cheaper, alternative music players. Apple has since discontinued this system.

(click here to continue reading Star Witness in Apple Lawsuit Is Steve Jobs – NYTimes.com.)

Maybe there is more to this litigation than is being reported, but as an owner of many iPods (including several of the early models, including the one that only worked with Macs), I can attest that all iPods were able to play music in the MP3 format from any source. If you got music from converting CDs you own (like I did and still do), or downloaded files from rival services like eMusic, or wherever, as long as the file was in the MP3 format, it played fine on any iPod. Now, perhaps there were music stores that sold tunes that were encoded in other proprietary formats, but why should Apple have to support those formats? Especially since if you downloaded, for instance, a WMA file from Music Match, you could easily convert the track to MP3 on your computer in seconds.

Dead 4G iPod
Dead 4G iPod

I don’t understand why this case hasn’t been tossed out yet. What am I missing?

Apple and Others Encrypt Phones, Fueling Government Standoff

Apple Store in Soho
Apple Store in Soho.

Apparently this ridiculousness is still going on, we blogged about it last month, and previously

The No. 2 official at the Justice Department delivered a blunt message last month to Apple Inc. executives: New encryption technology that renders locked iPhones impervious to law enforcement would lead to tragedy. A child would die, he said, because police wouldn’t be able to scour a suspect’s phone, according to people who attended the meeting.

 …

Apple executives thought the dead-child scenario was inflammatory. They told the government officials law enforcement could obtain the same kind of information elsewhere, including from operators of telecommunications networks and from backup computers and other phones, according to the people who attended.

Technology companies are pushing back more against government requests for cooperation and beefing up their use of encryption. On Tuesday, WhatsApp, the popular messaging service owned by Facebook Inc., said it is now encrypting texts sent from one Android phone to another, and it won’t be able to decrypt the contents for law enforcement.

AT&T Inc. on Monday challenged the legal framework investigators have long used to collect call logs and location information about suspects.

In a filing to a federal appeals court in Atlanta, AT&T said it receives an “enormous volume” of government requests for information about customers, and argued Supreme Court decisions from the 1970s “apply poorly” to modern communications. The company urged the courts to provide new, clear rules on what data the government can take without a probable cause warrant.

(click here to continue reading Apple and Others Encrypt Phones, Fueling Government Standoff – WSJ.)

Law enforcement officials are clever, they can find ways to get data in other ways, like this, for instance…

PRISM
PRISM

And good for Tim Cook – he suggests that Apple Inc. should not be in the business of enabling the police in their quest to snoop on our phones without first getting warrants. You know, like if we were living in a constitutional Democracy with a Bill of Rights again?

In June 2013, Mr. Snowden provided reporters with documents describing a government program called Prism, which gathered huge amounts of data from tech companies. At first, tech-company executives said they hadn’t previously heard of Prism and denied participating. In fact, Prism was an NSA code word for data collection authorized by the Foreign Intelligence Surveillance Court. Tech companies routinely complied with such requests.

 More than a year later, tech executives say consumers still mistrust them, and they need to take steps to demonstrate their independence from the government.

Customer trust is a big issue at Apple. The company generates 62% of its revenue outside the U.S., where it says encryption is even more important to customers concerned about snooping by their governments.

These days, Apple Chief Executive Tim Cook stresses the company’s distance from the government.

“Look, if law enforcement wants something, they should go to the user and get it,” he said at The Wall Street Journal’s global technology conference in October. “It’s not for me to do that.”

In early September, Apple said the encryption on its latest iPhone software would prevent anyone other than the user from accessing user data stored on the phone when it is locked. Until then, Apple had helped police agencies—with a warrant—pull data off a phone. The process wasn’t quick. Investigators had to send the device to Apple’s Cupertino, Calif., headquarters, and backlogs occurred.

 

iPhone Other Data Suckage

For the third time in the last 2 months, I’ve had to restore my iPhone to factory settings – a long, laborious process – because a sync failed, and left “Other” data behind. This “Other” data is music, but the iOS cannot make sense of it, and just ignores it, except I cannot ever sync the iPhone again because there isn’t enough room. There is no way to get at the file system to delete this crud, other than resetting the iPhone back to as if I just opened it from its box.

A real PITA, in other words, that takes several hours from start to finish. 

IPhone Data Other
iPhone Data Other.PNG

See, the Other Data is so large, that the iPhone sync process fails. Grrr…

 

First, Backup the iPhone. Turn Sync Music Off (click the toggle button), rsync. I’ve found that subsequently turning on use iTunes Match helps make this process actually work without failing. Backup again. Restore iPhone to Factory Setting, wait the 90 minutes or so before this finishes. Enable Location Services, log in to iCloud, etc., Sync. Wait until all the apps and photos,  books, etc. sync. Restore Hipstamatic lens/film combos. Toggle Sync Music back on. Sync again, hopefully for the last time. All told, I started around 4:30 PM, and now it is nearly 11 PM, and the final sync isn’t completed yet (though I had dinner, drank some wine, watched a little television, and so forth, these times might have been slightly less had I sat in front of my computer all night waiting for the various processes to finish) – it has only synced about 10% of my music so far. At least there is an end in sight.1

Lovely.

Oh, and also recreating the TouchID fingerprint scan, another few minutes of time – time that was interesting to do the first time, not that cumbersome the second time, but now, the third time in 60 days? Not ideal…

Footnotes:
  1. 12:33 AM when the phone is finally usable again. Sheesh []

RIP, iPod Classic was uploaded to Flickr

Not only is my iPod Classic dead, but Apple has officially discontinued them. 🙁

Eulogy for the iPod classic

http://ift.tt/YBrIqJ

embiggen by clicking
http://flic.kr/p/oTJvgs

I took RIP, iPod Classic on September 11, 2014 at 07:47PM

and processed it in my digital darkroom on September 12, 2014 at 12:49AM

344-Year-Old Hudson’s Bay Tests Beacons in Several Markets

 Hudson's Bay Company

I expect other retailers, museums and the like to follow with their own iBeacon programs this fall.

Hudson’s Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company’s retail chains, Lord & Taylor and Hudson’s Bay, are getting on board the smartphone-triggered beacons trend with a test program rolling out today in 10 stores.

While Hudson’s Bay Co. certainly is not the first department store to experiment with beacons (Macy’s ran a test in New York and San Francisco last year), it claims to be the first to do so in multiple locations across the United States and Canada. The Lord & Taylor stores participating in the U.S. include New York’s flagship Fifth Avenue store, a location in Westchester, N.Y., and three shops in Massachusetts. North of the border, Hudson’s Bay stores in Toronto, Calgary, Vancouver and Ottawa are testing the technology.

“We recognize the appetite for mobile experiences that cater to our customer’s needs and provide a seamless shopping experience,” said Michael Crotty, Hudson’s Bay Co. evp and marketing chief.

Upon entering the stores, consumers with these apps open will receive a welcome message. Certain departments like ladies’ shoes, cosmetics and Lord and Taylor’s Black Brown label will then send out specific messages around the store. Areas of the store that sell Michael Kors and Alex and Ani also plan to push out offers that are tailored towards specific groups. Approximately 10 beacons are deployed in each store, which are tied to an average of seven different messages.

(click here to continue reading 344-Year-Old Hudson’s Bay Tests Beacons in Several Markets | Adweek.)

Cell Phone Evolution
Cell Phone Evolution

For the record, if you haven’t yet heard of Apple’s iBeacon, here’s a brief overview:

The term iBeacon and Beacon are often used interchangeably. iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly. In essence, iBeacon technology allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. The underlying communication technology is Bluetooth Low Energy.

Why is iBeacon a Big Deal?

With an iBeacon network, any brand, retailer, app, or platform will be able to understand exactly where a customer is in the brick and mortar environment. This provides an opportunity to send customers highly contextual, hyper-local, meaningful messages and advertisements on their smartphones.

The typical scenario looks like this. A consumer carrying a smartphone walks into a store. Apps installed on a consumer’s smartphone listen for iBeacons. When an app hears an iBeacon, it communicates the relevant data (UUID, Major, Minor, Tx) to its server, which then triggers an action. This could be something as simple as a push message [“Welcome to Target! Check out Doritos on Aisle 3!”], and could include other things like targeted advertisements, special offers, and helpful reminders [“You’re out of Milk!”]. Other potential applications include mobile payments and shopper analytics and implementation outside of retail, at airports, concert venues, theme parks, and more. The potential is limitless.

This technology should bring about a paradigm shift in the way brands communicate with consumers. iBeacon provides a digital extension into the physical world. We’re excited to see where iBeacon technology goes in the next few years.

(click here to continue reading What is iBeacon? A Guide to Beacons | iBeacon.com Insider.)

more from Business Insider:

To state the obvious: Modern, smartphone-toting humans spend most of their time indoors.

 But indoor spaces often block cell signals and make it nearly impossible to locate devices via GPS. Beacons are a solution. Beacons are a low-cost piece of hardware — small enough to attach to a wall or countertop — that use battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. They are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors. Consumers might even want to deploy them as part of home automation systems.

In a new report from BI Intelligence, we explain what beacons are, how they work, and how Apple — with its iBeacon implementation — is championing this new paradigm for indoor mobile communication. We also take a look at the barriers in the way of widespread adoption.

People are confused about Apple iBeacon because it has yet to take a true physical form. Apple hasn’t manufactured a physical beacon. Instead, Apple’s iBeacon is built into its devices and iOS7 mobile operating system. Already, 200 million iOS devices can already serve as transmitters and receivers. But third-party manufacturers have built beacons that can send iBeacon messages to Apple devices.

(click here to continue reading Beacons And iBeacons Create A New Market – Business Insider.)

Amazon Q4 profits fall 45 percent

Beasts_of_tarzan

Earlier today…

The company’s shares are down a bit today, but the company’s stock is taking a much less catastrophic plunge in already-meager profits than Apple, whose stock plunged simply because its Q4 profits increased at an unexpectedly slow rate. That’s because Amazon, as best I can tell, is a charitable organization being run by elements of the investment community for the benefit of consumers. The shareholders put up the equity, and instead of owning a claim on a steady stream of fat profits, they get a claim on a mighty engine of consumer surplus. Amazon sells things to people at prices that seem impossible because it actually is impossible to make money that way. And the competitive pressure of needing to square off against Amazon cuts profit margins at other companies, thus benefiting people who don’t even buy anything from Amazon.

 

Via:
Amazon Q4 profits fall 45 percent.
[automated]

Apple MapsGate Continues to Dominate the Tech Press

Speak Not Of Senseless Things
Speak Not Of Senseless Things

Editors love controversy, especially when Apple is involved, and even better if Google is involved as well. Controversy leads to increased web traffic, and theoretically, salary raises for editors. Thus the minor topic of Apple’s Map app continues to dominate the tech press, and has even leaked out to general news coverage. 

Counternotions asks, as part of its Apple MapsGate FAQ, a question I asked as well, namely what was Google’s role in all this? Did Google refuse to bring parity between Android Maps and iOS Maps for a strategic reason? Or spite? or what?

Q: Then why did Apple kick Google Maps off the iOS platform? Wouldn’t Apple have been better off offering Google Maps even while it was building its own map app? Shouldn’t Apple have waited?

A: Waited for what? For Google to strengthen its chokehold on a key iOS service? Apple has recognized the significance of mobile mapping and acquired several mapping companies, IP assets and talent in the last few years. Mapping is indeed one of the hardest of mobile services, involving physical terrestrial and aerial surveying, data acquisition, correction, tile making and layer upon layer of contextual info married to underlying data, all optimized to serve often under trying network conditions. Unfortunately, like dialect recognition or speech synthesis (think Siri), mapping is one of those technologies that can’t be fully incubated in a lab for a few years and unleashed on several hundred million users in more than a 100 countries in a “mature” state. Thousands of reports from individuals around the world, for example, have helped Google correct countless mapping failures over the last half decade. Without this public exposure and help in the field, a mobile mapping solution like Apple’s stands no chance.

Q: So why not keep using a more established solution like Google’s?

A: Clearly, no one outside Mountain View and Cupertino can say who’s forced the parties to come to this state of affairs. Did Google, for example, want to extract onerous concessions from Apple involving more advertising leeway, user data collection, clickstream tracking and so on? Thanks to the largest fine in FTC’s history Google had to pay (don’t laugh!), we already know how desperate Google is for users’ data and how cavalier it is with their privacy. Maybe Apple didn’t like Google’s terms, maybe it was the other way around, perhaps both parties agreed it was best to have two separate apps available…we don’t know. After well-known episodes with Microsoft, Adobe and others, what we do know is that Apple has a justifiable fear of key third parties dictating terms and hindering its rate of innovation. It’s thus understandable why Apple would want to wrest control of its independence from its chief rival on its most important product line.

Q: Does Apple have nothing but contempt for its users?

A: Yes, Apple’s evil. When Apple barred Flash from iOS, Flash was the best and only way to play .swf files. Apple’s video alternative, H.264, wasn’t nearly as widely used. Thus Apple’s solution was “inferior” and appeared to be against its own users’ interests. Sheer corporate greed! Trillion words have been written about just how misguided Apple was in denying its users the glory of Flash on iOS. Well, Flash is now dead on mobile. And yet the Earth’s obliquity of the ecliptic is still about 23.4°. We seemed to have survived that one.

(click here to continue reading Apple Maps: The FAQ « counter notions.)

Jean-Louis Gassée adds re: the Apple Maps conversation a salient point, namely that Apple gave no hint that Maps was in its early stages:

The ridicule that Apple has suffered following the introduction of the Maps application in iOS 6 is largely self-inflicted. The demo was flawless, 2D and 3D maps, turn-by-turn navigation, spectacular flyovers…but not a word from the stage about the app’s limitations, no self-deprecating wink, no admission that iOS Maps is an infant that needs to learn to crawl before walking, running, and ultimately lapping the frontrunner, Google Maps. Instead, we’re told that Apple’s Maps may be  “the most beautiful, powerful mapping service ever.”

After the polished demo, the released product gets a good drubbing: the Falkland Islands are stripped of roads and towns, bridges and façades are bizarrely rendered, an imaginary airport is discovered in a field near Dublin. Pageview-driven commenters do the expected. After having slammed the “boring” iPhone 5, they reversed course when preorders exceed previous records, and now they reverse course again when Maps shows a few warts.

Even Joe Nocera, an illustrious NYT writer, joins the chorus with a piece titled Has Apple Peaked? Note the question mark, a tired churnalistic device, the author hedging his bet in case the peak is higher still, lost in the clouds. The piece is worth reading for its clichés, hyperbole, and statements of the obvious: “unmitigated disaster”, “the canary in the coal mine”, and “Jobs isn’t there anymore”, tropes that appear in many Maps reviews.

(The implication that Jobs would have squelched Maps is misguided. I greatly miss Dear Leader but my admiration for his unsurpassed successes doesn’t obscure my recollection of his mistakes. The Cube, antennagate, Exchange For The Rest of Us [a.k.a MobileMe], the capricious skeuomorphic shelves and leather stitches… Both Siri — still far from reliable — and Maps were decisions Jobs made or endorsed.)

Re-reading Joe Nocera’s piece, I get the impression that he hasn’t actually tried Maps himself. Nor does he point out that you can still use Google Maps on an iPhone or iPad:

The process is dead-simple: Add maps.google.com as a Web App on your Home Screen and voilà, Google Maps without waiting for Google to come up with a native iOS app, or for Apple to approve it. Or you can try other mapping apps such as Navigon. Actually, I’m surprised to see so few people rejoice at the prospect of a challenger to Google’s de facto maps monopoly.

(click here to continue reading Apple Maps: Damned If You Do, Googled If You Don’t | Monday Note.)

Also, glad to see that others think as little of Joe Nocera as I do.

Wheel of transformation
Wheel of transformation

 

Spare Change
Spare Change

More on the benefits of iOS users feeding Google’s insatiable data maw – benefits for Google that is – from Fortune’s Philip Elmer-Dewitt:

Unbeknownst to me, I’ve been feeding geographical information into Google’s (GOOG) mapping database for years — searching for addresses, sharing my location, checking for traffic jams on Google Maps. Google, for its part, has been scraping that data for every nugget of intelligence its computers can extract. Without consciously volunteering, I’ve been participating in a massive crowdsourcing experiment — perhaps the largest the world has ever seen. Who knows what I might have been teaching Google Maps if I’d been navigating the surface of the planet with an Android phone in my pocket?

Apple, by building its much-loved (and now much-missed) iPhone Maps app on Google’s mapping database, has been complicit in this Herculean data collection exercise since the launch of the first iPhone in 2007. The famous Google cars that drive up and down the byways of the world collecting Street View images get most of the attention, but it’s the billions upon billions of data points supplied by hundreds of millions of users that make Google Maps seem so smart and iOS 6’s new Maps app seem so laughably stupid.

(click here to continue reading Why Apple pulled the plug on Google Maps – Apple 2.0 – Fortune Tech.)

Google’s paltry FTC Fine is a joke

Nickles Not Pickles
Nickels Not Pickles

You might have heard that Google engineers created a way to surreptitiously collect data on all Safari users – including all iPad, iPhone and iPod Touch users – ignoring the privacy settings. As a result of a computer scientist by the name of Jonathan Mayer, his investigation, and a subsequent media uproar, the FTC got involved, and eventually fined Google a few nickels.

The Federal Trade Commission fined Google $22.5 million on Thursday to settle charges that it had bypassed privacy settings in Apple’s Safari browser to be able to track users of the browser and show them advertisements, and violated an earlier privacy settlement with the agency.

The fine is the largest civil penalty ever levied by the commission, which has been cracking down on tech companies for privacy violations and is also investigating Google for antitrust violations.

“The social contract has to be that if you’re going to hold on to people’s most private data, you have to do a better job of honoring your privacy commitments,” said David C. Vladeck, the director of the commission’s Bureau of Consumer Protection, in a call with reporters. “And if there’s a message the commission is trying to send today, it’s that.”

The commission said Google had broken the terms of a 2011 settlement over privacy missteps related to the Buzz, a social networking tool now defunct.

(click here to continue reading F.T.C. Fines Google $22.5 Million for Safari Privacy Violations – NYTimes.com.)

 And I say nickels, because, to quote an earlier blog post:

The fine for violating the agreement is $16,000 per violation, per day. Because millions of people were affected, any fine could add up quickly, depending on how it is calculated

(click here to continue reading FTC Should Pursue Case Against Google at B12 Solipsism.)

Ride Smarter
Ride Smarter

Let’s do the math, as best we can on this convenient envelope on my desk. Google broke their agreement for about a year.1 Even if there was only one violation per day, this adds up to $5,840,000 in fines. But there are probably 200,000,000 iOS devices in active use2, plus desktop Macs running Safari, so potentially, Google was liable for 200,000,000 x 365 x $16,000 =  $1,168,000,000,000,000  in fines. Doh! Of course, the FTC doesn’t have the gumption to fine any corporation that much.  Instead they fined Google $22,000,000. 

For comparison, Google’s annual revenue is over $43,000,000,000 (per their 2nd Q 2012 report PDF). $22.5 million divided by $43.16 billion is 0.05213%. A joke in other words, a rounding error. If you made $50,000 a year in gross salary, and you got a fine of this magnitude, you’d pay…wait for it…$26. Yep, just twenty six dollars. Would it be worth it to you to pay a couple bucks a month in exchange for sellable advertising data on 200 million phones and iPads? Hell yes! Those cookies are a large reason why Google makes $43 billion a year, obviously they are valuable!

Google got off way, way too easily.

Let Me Show You How to Eagle Rock
Let Me Show You How to Eagle Rock

What about those incompetent boobs at the Federal Trade Commission? The FTC isn’t very motivated to snoop out privacy invasions in the first place, as Wired reported back in June, 2012:

Jonathan Mayer had a hunch.

The young computer scientist suspected that online advertisers might be following consumers around the web — even when they set their browsers to block the snippets of tracking code called cookies. If Mayer’s instinct was right, advertisers were eying people as they moved from one website to another even though their browsers were configured to prevent this sort of digital shadowing. Working long hours at his office, Mayer ran a series of clever tests in which he purchased ads that acted as sniffers for the sort of unauthorized cookies he was looking for. He hit the jackpot, unearthing one of the biggest privacy scandals of the past year: Google was secretly planting cookies on a vast number of iPhone browsers. Mayer thinks millions of iPhones were targeted by Google.

The feds are often the last to know about digital invasions of your privacy. This is precisely the type of privacy violation the Federal Trade Commission aims to protect consumers from, and Google, which claims the cookies were not planted in an unethical way, now reportedly faces a fine of more than $10 million.  But the FTC didn’t discover the violation. Mayer is a 25-year-old grad student working on law and computer science degrees at Stanford University. He shoehorned his sleuthing between classes and homework, working from an office he shares in the Gates Computer Science Building with students from New Zealand and Hong Kong. He doesn’t get paid for his work and he doesn’t get much rest.

If it seems odd that a federal regulator was scooped by a sleep-deprived student, get used to it, because the federal government is often the last to know about digital invasions of your privacy. The largest privacy scandal of the past year, also involving Google, wasn’t discovered by federal regulators, either. A privacy official in Germany forced Google to hand over the hard drives of cars equipped with 360-degree digital cameras that were taking pictures for its Street View program. The Germans discovered that Google wasn’t just shooting photos: The cars downloaded a panoply of sensitive data, including emails and passwords, from open Wi-Fi networks. Google had secretly done the same in the United States, but the FTC, as well as the Federal Communications Commission, which oversees broadcast issues, had no idea until the Germans figured it out.

(click here to continue reading Your FTC Privacy Watchdogs: Low-Tech, Defensive, Toothless | Threat Level | Wired.com.)

No wonder Google, and Microsoft, and others, spend so much money on lobbyists

Google spent $5.03 million on lobbying from January through March of this year, a record for the Internet giant, and a 240 percent increase from the $1.48 million it spent on lobbyists in the same quarter a year ago, according to disclosures filed Friday with the clerk of the House.

By comparison, Apple spent $500,000; Facebook spent $650,000 Amazon spent $870,000; and Microsoft spent $1.79 million. Google even outspent Verizon Wireless, a notoriously big spender, which spent $4.51 million.

(click here to continue reading Under Scrutiny, Google Spends Record Amount on Lobbying – NYTimes.com.)

Footnotes:
  1. maybe a little more, I read somewhere the period was 18 months, but we’ll say a year for rounding purposes []
  2. again, estimating. In this case, from an article dated Feb, 12, 2012, noting that Apple sold 156,000,000 in 2011 alone. []